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A proven process to get from idea to product-market fit in B2B.Packed with more than 20 case studies, Lean B2B consolidates the best thinking around Business-to-Business (B2B) Customer Development to help entrepreneurs focus on the right actions each step of the way, leaving as little as possible to luck.The book helps:Assess the market potential of opportunities to find the right opportunity for your teamFind early adopters, quickly establish credibility and convince business stakeholders to work with youFind and prioritize business problems in corporations and identify the stakeholders with
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