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Business Model

This document explores how our business model generates revenue through live events, sponsorships, merchandise sales, and pay-per-view platforms, highlighted by 5 million purchases in 2006. We analyze our strategies for maintaining a competitive edge in the market, including unconventional leadership approaches, establishing high entry barriers for competitors, acquiring a key Japanese competitor, and forming strategic alliances, such as our partnership with Spike TV. This comprehensive overview demonstrates our commitment to innovation and profitability.

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Business Model

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  1. Business Model • How do we make money? • Live Events • Sponsors • Merchandise • Pay-per-View (5 million purchases in 2006) • How do we maintain competitive advantage? • Unconventional Leadership • High barrier for entry • Purchased Japanese competitor • Strategic alliance with Spike TV

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