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Why CPP Service?

Discover how CPP can reduce CPC’s PVs dependency risk, cater to various customer product requirements, and enhance marketing strategies with a fixed budget. Target different advertisement channels effectively while maximizing revenue on auction sites. Learn from eBay Korea's success using CPP Service. Explore the unique opportunities CPP Service offers compared to traditional CPC models.

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Why CPP Service?

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  1. Why CPP Service? • Acquire stable Search sales revenue • CPP can be an alternative plan to reduce CPC’s PVs dependency risk. • Various product requirement from customers • Prefer utilizing campaign based on Cost Per Period for fixed marketing budgets • Possible to target various Advertisement (SMB, Fixed budget) • The best solution for Auction site • CPP Service performance was already verified on an Auction site in KR. • eBay Korea CPP revenue : (USD) 24M ~ 36M / Year • eBay Korea PVs : 100,000,000 pv/daily

  2. Comparison How Search Marketing Differs :US vs. KR US KR Y!SM Sponsored Search Content Match Sponsored Search Content Match Intl. YSM Infra Search Product (CPP & Submit) Search Product (Submit) Y! KR own system (Titan)

  3. CPP Service creates unique opportunities OV CPC OV CPC Google’s CPC Y! KR CPP Naver’s CPC Daum’s CPP Naver’s CPP Daum’s CPC Naver’s CPC • CPP = Cost per Period • The term “CPP” is used instead of “CPM”. CPP refers to Cost per Period, since product sold by period base, not impression.

  4. CPP Revenue portion in Y! KR (Titan System) 2007F • YoY CPP revenue decreased by -21% due to Combo search PVs decreasing • Revenue Portion (CPC 56%, CPP & Others 44%)

  5. - CPP Listing Dynamic ordering and Scoring Objectives : For search quality enhancement with searched advertisements result and Provide advertisers options to improve their campaign performance by Good title and description.

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