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Selling As a Career. “Born Salesman” Learned art Co-workers, kids, you Selling: involves the art of communicating effectively with people Must benefit them Salesperson explains, advises & assists customer Repeat customer: one who returns to shop at a certain business. Sales Careers.
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Selling As a Career • “Born Salesman” • Learned art • Co-workers, kids, you • Selling: involves the art of communicating effectively with people • Must benefit them • Salesperson explains, advises & assists customer • Repeat customer: one who returns to shop at a certain business.
Sales Careers • Among top 10 occupations • Largest growth • Retail, cashier, insurance, real estate, financial services and manufacturing. • Retail sales: salesperson sells merchandise and services to a customer. • Wholesaler: sells products to retailers, other wholesalers, industrial firms, government agencies or businesses. • Financial service representatives: work with people who want to invest money (stocks, bonds, mutual funds)
Retail Sales • Meijer, Macy’s, Walgreen’s, Panera Bread, Super Cuts • Two Ways to Sell • (1) Personal Selling: hire staff to personally sell products to customers. • Jewelry vs. clothing • (2) Self-Service: hire cashiers or clerks. Customers need little or no assistance.
Financial Sales • Those who want to invest money. • Securities Sales Reps • Stockbrokers, account executives. • Bring together buyers and sellers and offer financial advice. • Financial Service Reps • Banking & banking related services. • Lines of credit, CD’s and investment or retirement services. • Tailor to the clients need.
YOUR TASK • Create a “persuasive/sales” letter to your parents. • 3 paragraphs long, 4 sentences each. • You are going to persuade your parents to let you do something they normally wouldn’t do. • Such as: Go to a friend’s house Buy something for you Get a cell phone