Eco-Entrepreneurship Program

1. Eco-Entrepreneurship Program Donald Bren School of Environmental Science and Management And the Technology Management Program, COE University of California Santa Barbara Gary Libecap, Magali Delmas, Roland Geyer, Cathie Ramus, Gary Hansen

2. Eco-Entrepreneurship Program • A collaboration with the College of Engineering and the Bren School. • EP links innovation to the environment by providing entrepreneurial training and support for the launch of socially-valuable new ventures. • The training includes courses, mentoring, and writing a business plan with mission statement, value proposition, target market, industry, competitive analysis, financials, and exit strategy. • .

3. Eco-Entrepreneurship Program • Eco-ent is for people interested in developing business plans and commercializing new technologies, new products, new processes that have beneficial environmental consequences. The plan links those benefits specifically with the objectives of the firm. • CEM students who do participate in Eco-Entrepreneurship learn to work with or in firms as they address environmental objectives. Those students develop group projects that are not necessarily business plans. This is more general training but equally valuable.

4. Course Work • Students take courses in the Bren School as well as in TMP, leading to the development of a business plan that launches innovative technologies, products, or practices that address important environmental or natural resource problems that also enhances the value of the corporation. • Tangible skill that enhances placement. • Real way of providing environmental benefits.

5. Course Work Essential course work for Bren Eco-Ent students • ENGR 285 E Managing Innovation (4) • ENGR 291 A Professional Seminar: Entrepreneurial Marketing (2) • ENGR 291 B Professional Seminar: New Venture Finance (2) • ENGR 285B, New Venture Creation (4) • ESM 274: Competitive strategy and the Environment (4) Winter, • ENGR 285C Business Planning for New Technology Ventures (4) Rest of units come from electives of choice from Bren, TMP, or other appropriate units. See recommended schedule of course work

6. GPMP Certificate Required Classes • Bren Eco-Ent students can earn a GPMP Certificate if they also take: • ENGR 285 A The Art of the CEO: Business Skills for Future Leaders AND • Participate in the New Venture Competition • GPMP = Graduate Program in Management Practice • Note: we are exploring the possibility of having ESM 280 (Orgs and Env Leadership) be an acceptable substitute for 285A .

7. Possible Electives – TMP • ENGR 202A, Professional Seminar in Technology Management(1), Fall. • ENGR 291 D, Professional Seminar, New Venture Feasibility Clinic, (2), Fall. • ENGR 202 B, Professional Seminar in Technology Management, (2), Winter. • ENGR 202 C, Professional Seminar in Technology Management, (2,) Spring. • ENGR 291C, So You Want to be a Technology Manager? (2) Fall, Winter. • ENGR 285C, Business Planning for New Technology Ventures (4) Spring. • ENGR 291G, Professional Seminar: Legal and IP Issues in New Ventures (2), Spring.

8. Possible Electives – Bren School • ESM 281: Corporate Environmental Management 4u, Winter • ESM 282: Industrial Ecology • ESM 283: Environmental Negotiation • ESM 284: Environmental Accounting • ESM 286: Environmental Risk Management • ESM 289: Green Supply Chain Management • ESM 288: Energy, Technology and the Environment • ESM 296: Organizations and Environmental Leadership (to be renumbered to 280) • ESM 279: Financial Management • ESM 595M: Resource Productivity or Life Cycle Analysis

9. Eco-Entrepreneurship • Bringing new products, new technologies with environmental benefits to market. • Group plan. • Mentoring. • Business Plans Competition.

10. Group Projects • The Business Plan becomes the group project. It follows the Bren group project process but starts somewhat earlier, and there is the TMP Business Plans Competition in the Spring Quarter.