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Mobile Money Agent Networks

Mobile Money Agent Networks. Examining the NGO Sector’s R ole. What is an Agent?. Client. Bank. Agent.

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Mobile Money Agent Networks

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  1. Mobile Money Agent Networks Examining the NGO Sector’s Role

  2. What is an Agent? Client Bank Agent A person or business that is contracted to facilitate transactions for users. The most important of these are cash-in and cash-out (deposits/withdrawals). Agents bridge the gap between traditional brick and mortar bank branches and potential down market clients. MNO Source: Sarah Rotman, “Branchless Banking 101” March 2012

  3. Roles of an Agent 1) Promoting the product 2) Educating and Registering Costumers 3) Facilitating Transactions

  4. Mobile Money Agent Hierarchy(illustrative) “Super Agents” Financial Institutions (e.g. MFIs) Large Merchants / Specialized Companies “Agents” Local Retailers / Small Vendors “Sub Agents”

  5. Who can be an Agent? National Post Office (Super Agent) Aggregator networks (Agent) Your local bookstore (sub-agent) Your local convenience store (sub agent)

  6. Agent Business Case Being an agent can help small merchants generate more revenue for their local business Source: CGAP: “Agent Management Toolkit” 2011

  7. Agent Network Development: The Mercy Corps Haiti Experience

  8. Table of Contents • Background & Context • Funding • Financial Inclusion • Unique Operating Environment • Haiti Case Study • Strategy • Approach • Execution • Lessons Learned • Potential Roles for NGOs

  9. Background & Context • Funding– Sizable flows of donor funds in response to the earthquake; flexible funding for innovation • Financial Inclusion– Core mission objective for Mercy Corps: enhancing market-driven financial inclusion among underserved communities

  10. Background & Context • Unique Operating Environment – • Logistical/implementation challenges on the ground created an opportunity to explore alternative delivery channels • Distinct context for mobile money integration : massive earthquake, no prior country office presence, staff “churn”, etc.

  11. Haiti Case Study • Strategy – a) Focus activities in regions that received large influxes of IDPs post-earthquake; b) Provide financial assistance via alternative delivery mechanisms c) flexible funding and a TA grant from USAID allowed us more room to experiment

  12. Haiti Case Study Mercy Corps ERP Operations

  13. Haiti Case Study • Approach • Which partners? • Trilogy/Voila • Proactive relationship development • Which programs? • Cash-for-work • Unconditional cash transfers • Food security (Kenbe-La) • Which participants? • Selecting beneficiaries and merchants • Aligning program objectives with funding parameters

  14. Haiti Case Study • Kenbe-La Program Overview • Recurring conditional cash transfer program to alleviate food security concerns among vulnerable HHs • 9 month program that targeted 5 districts in St. Marc and 2 surrounding towns, • Engaged ~7,000 beneficiaries and ~100 merchants; monthly disbursements = 1,618 HTG (~40 USD) • Program parameters allowed for incubation of merchants from acceptance points to agents

  15. Haiti Case Study Bocozelle Blockhaus Centre Ville Mac Donald

  16. Haiti Case Study • Execution • Mobilization & Sensitization • Airtime purchase/transfer as “the bridge” to mobile-$ • Mobile Money Training • Pictograms and simulation • Disbursements • Who hits send, to whom, when, and for how much? • Mobile Money Agent Training • Interactive exercises, explaining “buckets of money”

  17. Haiti Case Study 1. Cash-out 2. Change in Liquidity m-$ Agent m-$ Sub Agent m-$ Sub Agent m-$ Sub Agent m-$ Sub Agent 1 1 1 2 2 2 • e-wallet balance increases m-$ User m-$ • Cash on-hand decreases 3. Sub-Agent Rebalances 4. Additional Cash-outs m-$ User m-$ m-$

  18. Blockhaus Vendor Profile: Lundy Myslande

  19. Centre Ville Vendor Profile:Alexis Moise

  20. Average Monthly T-Cash Sales in HTG (Dec ‘11 – Sep ’12) Avg = 190,621 (~$4,766 USD)

  21. Perceived Disruption of Cash Sales due to T-Cash

  22. Time to Conduct T-Cash Transactions (Start vs. End of Program)

  23. Sense of Preparedness to be a Mobile Money Agent Post Program

  24. Haiti Case Study • Lessons Learned • Agent Mobilization & Training • Integrating Mobile Money • External Partnership Management

  25. Haiti Case Study • Potential NGO Role(s) • Financier • Acquirer • Trainer • Service Promoter

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