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R eita Faria 1966 Miss World

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R eita Faria 1966 Miss World

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  1. “Popular Print culture consumed by the Indian middle and upper classes participates in the wider cultural production of the international beauty queen as an emerging hero whose story of success circulates within a nation state that is actively renegotiating its marginal position in the global economic order.” – Global Queens, National Celebrities

  2. Reita Faria1966 Miss World

  3. Parameswaran Argument Representations of feminine agency in print culture authorize the ideological interests of India’s consuming classes.

  4. Sushmita Sen1994 Miss Universe

  5. Aishwarya Rai1994 Miss World

  6. The rise of India’s global beauty queens Globalization Media Growth Beauty Culture Boom

  7. Socialist Modernity to Capitalist Modernity Urban middle class Global consumer culture

  8. Economic Boom in India’s beauty industry • Products • Pageants • Queens • 1996-2000 • 25% growth in cosmetics • $160 million

  9. Sushmita Sen • http://www.youtube.com/watch?v=A4T3iv8V7aI

  10. “Representation, Agency, and Symbolic Femininity” • Aquire global “superpower” • “Textual configuration of Indian beauty queens’ triumphs forges the subject position of the deserving, heroic, and patriotic consumer for middle class audience”

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