1 / 14

SPORTY MATES

SPORTY MATES. Providing sporting opportunities for inactive males aged 35-55 throughout The Wakefield District!. Idea. TAP Project Female orientated/families/Male hard to engage Sport England Segmentations Links to strategy Sustainability. Bid History.

jamal
Télécharger la présentation

SPORTY MATES

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. SPORTY MATES Providing sporting opportunities for inactive males aged 35-55 throughout The Wakefield District!

  2. Idea • TAP Project • Female orientated/families/Male hard to engage • Sport England Segmentations • Links to strategy • Sustainability

  3. Bid History • Sport England – Get Healthy, Get Sporty Oct 2012 • Partnership bid knocked back, but with good feedback via PASHP • Sport England – Community Sport Activation Fund opens Jan 2013 – re-worked bid submitted Feb 2013 • Awarded grant April 2013

  4. Project • Kev’s • Why - Hard to engage in PA and Health • Where - 7 priority areas of Wakefield District • How - Using informal sports • Recruitment - Participants • Staffing – 3 employees • Sustainability - Sporty Mate Sportivators • Data – MIS

  5. Parterships The following organisations will be working in partnership to deliver the aims and objectives of the Sporty Mates Project: • Sport & Active Lifestyles (Lead Partner) • Public Health (Partner) • Wakefield District Housing , WDH (Partner)

  6. Activities • Rugby – First programme done • Football – First programme completed, others on going, Taxi driver league • Walking – Training completed some one to ones done • Running – Training completed some started • Cycle – Links made with Wakefield Cycle, British Cycling forum to deliver, looking at Beginner studio cycling, • Golf – Started in two locations Swimming – Swim for a pound • Boxercise - Beginner sessions and community delivery • Multi activity programme??? Is it worth looking at one

  7. Partnerships and Links • Wakefield Council - Active Lifestyles Team, Public Health & Community Engagement Officers, Environmental Health, Streetscene • West Riding - F.A. Just Play • Walking for Health & Change for Life Team – Walking Groups in Area • Run England • British Cycling – Wakefield Cycle Forum, Yorkshire Development Manager, Sky rides • WDH –Tenant involvement officers • NHS and Mid Yorkshire Health Trust (Nurses and Health Trainers) • Rugby Clubs

  8. Promotions & Marketing • Local Press & Media (Ridings FM , 5 Towns FM) • Partnership Organisations (e.g. Wakefield Wildcats Website, WDH Notice boards and offices) • Community Organisations • Area Work Clubs • Local Shops, Supermarkets, Bars and Bookmakers • Health Referrals (Internal and External) • Businesses and work places • Other programmes and facilitating people to attend • Social media - Marketing tools: • Beer Mats, posters, flyers, expression of interest forms • Sporty Mates Branding (t-shirts & bottles) • Targeting Factories and Services • Job Clubs

  9. Outcomes • Increased participation in informal sport • Create strong relationships with Partners • Develop all sports in at least 3 areas throughout district • Ensure sports are accessible in order to break down barriers, cost, locations, sustainable • Support whole lifestyle changes • Recruit, Train and Build Volunteer network to sustain activities, CSLA training, PAC, Qualificattions • Affordable activities for people • Improved Health Awareness

  10. Targets- Year 1 Rugby • Learning from this • Day of session • Location • Time of year

  11. PARTICIPANTS Mark A - Age 36 - Minor learning difficulties • Sunny Bank Care Home • Attends sessions accompanied by a carer • Carer commented – “Mark really enjoys the sessions and looks forward to the whole experience and the other participants have made him very welcome” William M – Age 50 – unemployed • Found out from WDH Job Club at Featherstone Rovers ground • Quite reserved initially but now interacts well with the other participants and has become a real character of the group and often helps with Mark A during the session • Will commented –“ I was a bit nervous at first as I have not done any real exercise for ages and I was worried that the other blokes were all going to be really fit and good players - but after the first session I am really enjoying the sessions and I feel really good after them” Potential candidate for Sporty Mates Champion

  12. Future Plans • Programme activities, events and pathways • Expand Sporty Mates Brand & Marketing - Launch • Sporty Mates in the Community recognition • Daytime sessions – target unemployed and shift workers • Build participant relations (create, build and sustain sessions) • Budget manage - Inexpensive activities • Variations of the sports e.g. Beginner sessions studio cycling, boxercise, Football Golf • Costs – will people pay a little towards activities • Multi sport component • Demographics of district

  13. Future Activates • Lads and Dads, Drop off Dads • Targeted Groups of Males, substance misuse, mental health, homeless • WDH open spaces • Events, supermarkets • Workplace leagues • Cycle training schemes • Identify more volunteers

  14. Ian Smales Active Lifestyles Officer ismales@wakefield.gov.uk

More Related