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Capital One Cup: Maximizing Sponsorship Awareness through Engaging Campaigns

The Capital One Cup aimed to effectively communicate its naming rights during its first year of sponsorship. The campaign achieved impressive results, with 73% of listeners expressing an intention to obtain a Capital One credit card, outpacing the 63% of non-listeners—a remarkable 16% uplift. Strategies included a cross-platform campaign that encouraged social media debates, live commentaries throughout the tournament, and high-impact print advertisements, all designed to give fans a voice and enhance engagement.

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Capital One Cup: Maximizing Sponsorship Awareness through Engaging Campaigns

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  1. talkSPORT & CAPITAL ONE: CAPITAL ONE CUP Aim: To communicate naming rights in their first year of sponsorship 73% of listeners aware had the intention of taking out a Capital One credit card, compared to 63% of non-listeners – a 16%uplift Cross-Platform Campaign Engaging Social Media Debates Sponsored live commentaries across the tournament Giving fans a voice High-impact print campaign

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