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Understanding Video Communication: Stations, Commercials, and Filmmaking Techniques

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This guide explores the three types of video communication stations: Public, Cable, and Commercial. Each station serves a different audience and revenue model, from free public access to subscription services and paid advertising. We will delve into the pricing of commercials, which depends on anticipated viewership. Additionally, we analyze the four types of commercials—Storyline, Testimonial, Demonstration, and Analogy—along with various camera angles and techniques essential in video production. Finally, we introduce storyboarding as a vital planning tool in filmmaking.

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Understanding Video Communication: Stations, Commercials, and Filmmaking Techniques

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Presentation Transcript

  1. Video Communications

  2. Three Kinds of Stations • Public • Cable • Commercial

  3. Raising Money • Public – Free • Cable – Subscription • Commercial – Paid Commercials

  4. Price of Commercials • The price of commercial time slots are determined by what? How many people are expected to be watching the television at the time of showing.

  5. Four Kinds of Commercials • Storyline – It tells a story

  6. Testimonial – Someone usually famous testifies that a product works according to the claims of the company.

  7. Demonstration – The product is demonstrated to the audience

  8. Analogy – The viewer is to associate a product with a feeling Happiness

  9. Types of Camera Angles • Close – up : face or body shot

  10. Medium – Shot : A shot that includes the entire subject with some of the background

  11. Full Shot – A camera shot that shows one or more subjects completely.

  12. Angle – shot : a camera shot taken from any position except straight on.

  13. Cut – An immediate change from one scene to another.

  14. On Camera – The person speaking is seen on camera

  15. Pan – Movement on the camera from right to left or from left to right.

  16. Tilt – Movement of the camera up or down

  17. Voice Over – The person speaking is not seen on camera

  18. Storyboard • The storyboard contains three columns

  19. Video – This column contains instructions for the camera man.

  20. Visual – This column contains pictures showing what is being seen

  21. Audio – This column contains what is going to be said or heard

  22. The final goodbye

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