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Writing Persuasive Messages

Writing Persuasive Messages. Analyze Situation. Revise. Adapt to the Audience. Gather Information. Produce. Select Medium. Proofread. Compose the Message. Get Organized. Distribute. Three-Step Writing Process. Planning. Writing. Completing. Analyze the Situation.

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Writing Persuasive Messages

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  1. Writing Persuasive Messages Business Communication Today, 9e

  2. Analyze Situation Revise Adapt to the Audience Gather Information Produce Select Medium Proofread Compose the Message Get Organized Distribute Three-Step Writing Process Planning Writing Completing Business Communication Today, 9e

  3. Analyze the Situation Gather the Information Select the Medium Organize the Information Planning the Message Business Communication Today, 9e

  4. Analyze the Situation Clarify Your Purpose Audience Members Decision Makers Express Your Purpose Points of Resistance Alternative Positions Build Your Case Desired Actions Corporate Culture Business Communication Today, 9e

  5. Analyze the Audience Demographics Psychographics Gender Personality Income Attitudes Education Lifestyle Other Factors Other Factors Business Communication Today, 9e

  6. Gathering Information Selecting the Medium Logical Internal Audience Emotional External Audience Preparing the Message Business Communication Today, 9e

  7. Direct Approach (Deductive) Indirect Approach (Inductive) Define the Main Idea Limit the Scope Group Major Points Organizing the Message Business Communication Today, 9e

  8. Positive Polite Language Cultural Differences Organizational Cultures Speaker Credibility Writing the Message Business Communication Today, 9e

  9. Evaluate the Content Revise for Clarity and Conciseness Evaluate Design and Delivery Proofread the Message Completing the Message Business Communication Today, 9e

  10. Developing Persuasive Messages Structuring Your Message Balancing Emotion and Logic Reinforcing Your Position Dealing With Resistance Business Communication Today, 9e

  11. Attention Interest AIDA Model Action Desire Business Communication Today, 9e

  12. Balance Logic and Emotions Emotions The Message Logic Promote Action Understand Expectations Overcome Resistance Sell Your Point of View Feelings Sympathies Needs Analogy Induction Deduction Business Communication Today, 9e

  13. Hasty Generalizations Circular Reasoning Attacking the Opponent Simplifying Issues Forced Cause and Effect Flawed Analogies Illogical Support Examples of Faulty Logic Business Communication Today, 9e

  14. Powerful Words Figures of Speech Audience Benefits Right Timing Reinforce Your Position Business Communication Today, 9e

  15. Expect Resistance Uncover Objections Involve the Audience Promote Compromise Anticipate Objections Business Communication Today, 9e

  16. Requests for Action Presentation of Ideas Claims and Adjustments Persuasive Messages Business Communication Today, 9e

  17. Gain Attention Use Facts, Figures and Benefits Written Request Action Make a Specific Request Requests for Action Business Communication Today, 9e

  18. Support Decisions Expedite Actions Encourage New Attitudes Reexamine Opinions Presentation of Ideas Message Focus Business Communication Today, 9e

  19. State the Problem Review the Facts Written Request Claim or Adjustment Motivate the Reader Make Your Request Claims and Adjustments Business Communication Today, 9e

  20. The Audience The Competition Selling Points and Benefits Marketing and Sales Messages Business Communication Today, 9e

  21. High Price Inferior Quality Compatibility Perceived Risk Anticipating Objections Business Communication Today, 9e

  22. Getting Attention • Building Interest • Increasing Desire • Motivating Action Applying the AIDA Model Business Communication Today, 9e

  23. News Items Common Ground Product Benefits Personal Appeals Product Samples Inside Information Promise of Savings Problem Solutions Evocative Images Getting Attention Business Communication Today, 9e

  24. Support Promises Highlight Key Points Emphasize Benefits Building Interest Business Communication Today, 9e

  25. Audience Focus Dynamic Language Support for Claims Increasing Desire Business Communication Today, 9e

  26. The Next Step A Sense of Urgency Professionalism A Good Impression Motivating Action Business Communication Today, 9e

  27. Avoid Manipulation Use “You” Attitude Obey the Law Privacy and Security Maintain High Standards Business Communication Today, 9e

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