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Keeping a story Alive TIPS FROM STEVE RUBEL

In the evolving landscape of media, stories play a pivotal role in connecting people. Steve Rubel highlights five significant changes in media, including the rapid expansion of channels and the fact that every company is now a media entity. Despite these changes, some constants remain: attention and time are finite, and compelling storytelling is vital. The concept of Transmedia Storytelling, as introduced by Edelman, emphasizes that audiences need to engage with a narrative multiple times for it to resonate. Discover how to keep your stories alive in today's multi-screen world.

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Keeping a story Alive TIPS FROM STEVE RUBEL

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  1. Keeping a story AliveTIPS FROM STEVE RUBEL 5 big changes in media • Stories are social. • Quick expansion of media channels. In 2 days, we can store all information that existed before 2003. • We live in a multi-screen world. • Stories do not last forever. • Every company is now a media company.

  2. 3 THINGS THAT HAVEN’T CHANGED • Time and attention are finite • We love a good story. Stories connect people. • Content is king. Good writing and storytelling will prevail.

  3. TRANSMEDIA STORYTELLING:THE MEDIA CLOVERLEAF™ • Concept developed by Edelman • People need to hear things three to five times over and over – seen over the last two years based on research • Challenge: how to keep a story alive as long as possible?

  4. TRANSMEDIA STORYTELLING:THE MEDIA CLOVERLEAF™

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