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Response Rates

Response Rates. Response Rates. AGS response rates Institutional response rates confirmed during last stages of data cleaning GDS+CEQ, CEQ, GDS+PREQ, total response rates go out to Survey Managers CEQ response definition – at least four responses to GTS or GSS or an OSI response

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Response Rates

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  1. Response Rates

  2. Response Rates • AGS response rates • Institutional response rates confirmed during last stages of data cleaning • GDS+CEQ, CEQ, GDS+PREQ, total response rates go out to Survey Managers • CEQ response definition – at least four responses to GTS or GSS or an OSI response • But there must be an accompanying GDS response – no shortcuts

  3. 2010 Response Rates • Domestic always better than totals • Pulled down by international • CEQ response rates have improved with acceptance of phone responses • Levels have remain largely unchanged over last decade • Institutional response rates vary significantly

  4. Institutional Response Rates • 2010 institutional response rates (domestic) • Vary from 21.1% at NSW College of Law to 79.2% at UoW and 80.6% at UniSA • Most institutions make the 50% mark • 2010 institutional response rates (all) • Vary from 21.2% at NSW College of Law to 75.1% at VU • Most institutions make the 50% mark

  5. Improving Response • Improving response rates (getting more responses per head of survey population) • Improving response (getting responses faster and more easily) • Survey Managers should refer to presentations form previous SMIFs – analysis of institutional response rates

  6. Key Issues • Good contact information (postal, email [NOT just institutional], phone, mobile) – an institutional record-keeping issue • Use graduation ceremonies where possible • Multi-modal approach – use every available avenue of contact • Active survey management – taking a strategic approach (timing and mode of contacts, what you say in contact communications, sourcing additional contact information)

  7. Key Issues • Pre-survey engagement (letters, postcards, emails, lecture announcements, posters) • More follow-ups, more quickly (more ‘aggressive’) • Collect long-term contact information – particularly from internationals • Use of incentives to speed response (discussion paper on START) • Results of incentive use can vary

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