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Solving IoT connectivity c hallenges. Dennis Juul Poulsen , general m anager Spirent Communications. An investment into the future. I picked up the car from the dealer. leaned back into the driver seat. Called the car dealer. “my connected car is not connected!”. Car dealer.
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Solving IoT connectivity challenges Dennis JuulPoulsen, general manager Spirent Communications
I picked up the car from the dealer leaned back into the driver seat...
Called the car dealer “my connected car is not connected!”
Car dealer Carrier
Car dealer Carrier
Car dealer Carrier
Still wasn’t working “the SIM is in but still no connectivity!”
Car dealer Carrier
Car dealer Carrier
Disconnected experience Confusing customer ownership MNO MNO
GSMA Embedded SIM Specification for M2M devices (eUICC) • Addressing the challenges created by the SIM card in M2M MNO
What are the drivers for e-SIM ? Embedded and seamless connectivity Supply chain simplicity Ability to change service provider SIM inaccessible
New Relationships seamless connectivity MNO MNO MNO MNO MNO MNO MNO MNO freedom of choice
The world’s best buying experience? A connected product! Connectivity embedded OEM – end-user relationship MNO MNO MNO
Transformational impact on... • Customer experience • Economies of scale • Business ecosystem