the arts and the creative economy an investment for wisconsin ideas resources action steps

3. Creative Economy What is the �Creative Economy?� Creative Economy models Creative Economy visionaries Why is the creative economy so important to the St. Croix Valley and Wisconsin�s future? Strategies for the future

4. Misconceptions Creativity is about special people. Let me get a few misconceptions out of the way first.Let me get a few misconceptions out of the way first.

5. Misconceptions Creativity is only relevant to specific activities (primarily the arts).

6. Misconceptions You�re either creative or you�re not.

7. A new focus on creativity �Creativity is not new and neither is economics, but what is new is the nature and extent of the relationship between them, and how they combine to create extraordinary value and wealth.� The term �creative economy� was coined by Howkins in 2001. When I talk about the �creative economy,� I not only mean the sectors that involve the arts and creativity, from arts organizations to design firms, but I want to make sure that you all know that creativity in all economic sectors is vitally important. The term �creative economy� was coined by Howkins in 2001. When I talk about the �creative economy,� I not only mean the sectors that involve the arts and creativity, from arts organizations to design firms, but I want to make sure that you all know that creativity in all economic sectors is vitally important.

8. Creativity �One of the major impediments to a more creative environment is the notion that creativity is not a serious enough activity for grown ups.� Rance Crain AdAge.com Creativity has been viewed with suspicionCreativity has been viewed with suspicion

9. Creativity is for kids, not adults.Creativity is for kids, not adults.

10. �I see us as being in the art business. Art, entertainment, and mobile sculpture, which, coincidentally, also happens to provide transportation.� Robert Lutz, Chairman General Motors North America But now, even General Motors is in the creativity business!But now, even General Motors is in the creativity business!

11. �The MFA Is the New MBA.� Daniel H. Pink, author Harvard Business Review February 2004

12. What is the Creative Economy? Creative industries Creative workforce Creative communities, regions, states, countries So, what do we mean when we talk about the Creative Economy? New research done by UW Extension says it's the intersection of these three things:So, what do we mean when we talk about the Creative Economy? New research done by UW Extension says it's the intersection of these three things:

13. Creative Industries Museums and Collections Museums Zoos and Botanical Gardens Historical Sites Planetariums Design and Publishing Architecture Design Publishing Advertising Visual Arts & Photography Crafts Visual Arts Photography Supplies and Services This is how Americans for the Arts defines the creative industries. These are the kinds of organizations and businesses we want to encourage in Wisconsin.This is how Americans for the Arts defines the creative industries. These are the kinds of organizations and businesses we want to encourage in Wisconsin.

14. What makes a place �creative�? Talent Technology Tolerance Territory �Each is necessary but by itself insufficient condition: To attract creative people, generate innovation, and stimulate economic growth, a place must have all three.� Florida, page 249. Technology & Talent but not tolerance = Baltimore, St. Louis, Pittsburgh Lifestyle Meccas w/o technology = Miami, New Orleans Creative Places = San Francisco Bay Area, Boston, Washington, DC, Austin, Seattle�Each is necessary but by itself insufficient condition: To attract creative people, generate innovation, and stimulate economic growth, a place must have all three.� Florida, page 249. Technology & Talent but not tolerance = Baltimore, St. Louis, Pittsburgh Lifestyle Meccas w/o technology = Miami, New Orleans Creative Places = San Francisco Bay Area, Boston, Washington, DC, Austin, Seattle

15. What is �Quality of Place?� What�s there? The natural and built environments; amenities for all to enjoy Who�s there? Diversity What�s going on? Activities, events

16. Attributes of Place Thick labor market Lifestyle Social interaction Diversity Authenticity Identity Thick labor market = many employment opportunities, not just one job. Lifestyle = no longer selecting place based on work, now based on lifestyle ammenities such as cultural, natural, and recreational ammenities. �workers in the elite sectors of the post industrial city make �quality of life� demands, and�increasingly act like tourists in their own city.� Sociologists Richard Lloyd and Terry Nichols Clark of the University of Chicago. Social Interaction = third places, not home or work, but coffee shops, bookstores, and cafes. Hang out to enjoy people�s company and conversation. Diversity = thought and open-mindedness. Signs include: people of different ethnic groups and races, different ages, different sexual orientations and alternative appearances [ex. body piercing or tatoos]. Authenticity: historic buildings, established neighborhoods, a unique music scene or specific cultural attributes. Identity = where we live and what we do RATHER THAN who we work for.Thick labor market = many employment opportunities, not just one job. Lifestyle = no longer selecting place based on work, now based on lifestyle ammenities such as cultural, natural, and recreational ammenities. �workers in the elite sectors of the post industrial city make �quality of life� demands, and�increasingly act like tourists in their own city.� Sociologists Richard Lloyd and Terry Nichols Clark of the University of Chicago. Social Interaction = third places, not home or work, but coffee shops, bookstores, and cafes. Hang out to enjoy people�s company and conversation. Diversity = thought and open-mindedness. Signs include: people of different ethnic groups and races, different ages, different sexual orientations and alternative appearances [ex. body piercing or tatoos]. Authenticity: historic buildings, established neighborhoods, a unique music scene or specific cultural attributes. Identity = where we live and what we do RATHER THAN who we work for.

17. From BusinessWeek Magazine, September 6, 2004 by John Branch, San Antonio Express News/North America SyndicateFrom BusinessWeek Magazine, September 6, 2004 by John Branch, San Antonio Express News/North America Syndicate

18. Creative Economy Success Stories Rural and small town art tours throughout Wisconsin Dubuque, Iowa: Welcome Back to Dubuque Michigan: Gov. Granholm�s Cool Communities Program State of Queensland, Australia New Zealand film industry Ireland (the �Celtic Tiger�) Singapore What are the places that people are talking about? Madison is one of them, with endless #1 place to�designations. But so many other communities, regions and counties around the world have been putting a great deal of emphasis on their creative economies. These are just a few examples�there will be a lot more in the online toolkit.What are the places that people are talking about? Madison is one of them, with endless #1 place to�designations. But so many other communities, regions and counties around the world have been putting a great deal of emphasis on their creative economies. These are just a few examples�there will be a lot more in the online toolkit.

19. And� Paducah, Kentucky

20. Paducah�s �Artist Relocation Program�

21. What does Paducah offer? Financial Incentives Loan-to-Value Ratios of up to 100% Lower than market interest rates Generous discounts on all closing costs Business Incentives Health Insurance Web sites at no charge Local and national marketing and advertising support Cultural Incentives �An inordinate number of arts and cultural organizations and venues for a town its size.�

22. Why should we care? Wisconsin�s historical industries and traditional economic development strategies are no longer enough to compete in the 21st century economy. We are moving from the traditional model, attracting business through tax incentives � to the creative model, attracting talent through quality of place. Addresses Wisconsin�s �brain drain.� Many other communities, regions, states and countries are ahead of Wisconsin in creative economy planning and development. So why should the Kewaunee and Wisconsin care?So why should the Kewaunee and Wisconsin care?

23. There's nothing wrong with being a Cheesehead, but when people think of Wisconsin, we also want them to think of...There's nothing wrong with being a Cheesehead, but when people think of Wisconsin, we also want them to think of...

25. Opportunities More arts than ever Programs Facilities Diversity of voices More research Arts education Economic value Everything that is considered a challenge!

26. Challenges New systems being created, old systems changing New art forms, new mediums More choices than ever for consumers (prosumers) Technology Demographics Tight budgets

27. Building strong economies through the arts and culture Focus on creating jobs and diversifying the local economy. The arts are a real industry, with measurable numbers of businesses and jobs, and economic impact. economic impact of the arts in St. Croix Valley to be released in June 2007 Creative Industries report Stimulate trade through cultural tourism--a growth opportunity for St. Croix Valley Attract investment by creating live/work zones, incentive programs for artists and creative entrepreneurs. Paducah, KY Improve property and enhance value, through downtown revitalization projects, affordable housing, etc.

28. Building social, educational and civic connections through the arts and culture Promote interactions in public spaces. Increase civic participation through cultural celebrations. The future is all about our children. Engage the youth of the community, and assert the importance of and support arts educational programs that engage students and help them with teamwork, critical thinking and creative outlets for expression. SOS Players Spring Green Center for Creativity and Innovation Promote stewardship of place, as an outgrowth of pride of place. When people feel pride and ownership in their communities, they will work hard for them. Involve the arts in the civic agenda. It�s all about diversity: you need the region's individual artists and small festivals as much as you need the downtown centerpieces; make sure small efforts are noticed and supported.It�s all about diversity: you need the region's individual artists and small festivals as much as you need the downtown centerpieces; make sure small efforts are noticed and supported.

30. �Without art, we are but monkeys with car keys.� �on the back of an artist�s business card