Download
tree tran 2 009 orange team n.
Skip this Video
Loading SlideShow in 5 Seconds..
Tree Tran 2.009 Orange Team PowerPoint Presentation
Download Presentation
Tree Tran 2.009 Orange Team

Tree Tran 2.009 Orange Team

440 Vues Download Presentation
Télécharger la présentation

Tree Tran 2.009 Orange Team

- - - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript

  1. Tree Tran 2.009 Orange Team Final Presentation December 12, 2005

  2. Outline • Customer Needs • Solution • Competition • Customer Feedback • Market • Financials

  3. Customer Needs • Saplings weigh 50-450 lbs • Difficult to transport, plant, and position in hole • Cannot handle tree by trunk

  4. Solution: TreeTran

  5. Product Comparison

  6. Video & Feedback “I can’t believe I just planted a tree with your device! This is awesome… it is exactly what [CityRoots] is looking for! – Trina Hofreiter, CityRoots “It’s so easy to move around, even with a heavy tree on it.” – East Campus resident

  7. Market Industry size: • $33.5 billion spent in Do-It-Yourself gardening and landscaping • 3 million trees planted privately each year by individuals

  8. Market • Target customers: • landscapers • 1.1 million workers • equipment rental companies • 4000+ nationwide • non-profit organizations that plant trees • 47 major organizations

  9. Tree Tran distributor landscapers equipment rental companies non-profit organizations Business Model

  10. Financials Market Penetration Manufacturing Cost Total cost: $400/unit Price: $1200/unit1500 units/year sold

  11. Financials Profit Growth Year Year Year Year • IRR=25% with $500,000 initial investment • 2nd year break even • 3rd year steady-state: 1500 units/yr sold (2% market) • $270,000 net profit by end of 3rd year

  12. Acknowledgements Course instructor: David Wallace Lab instructors: David Gossard, Doug Vincent Pappalardo staff: Dick Fenner, Joe Cronin, Bob Gertsen, Steve Haberek, Bob Nuttal Team mentors: Ethan Crumlin (MIT), Ben Linder (Olin) 2.009 instructors, TAs, and Maureen Lynch Urban Ecology Institute: Trina Hofreiter (CityRoots) MIT Libraries

  13. References “Community Forest Partnership.” Urban Ecology Institute. http://www.bc.edu/bc_org/research/urbaneco/program/default.html “Community Tree Planting Guide - Time for Trees.” Tree Trust. http://www.na.fs.fed.us/spfo/pubs/uf/treeguidehtm/chapter1.htm#Chapter%201 “How to Plant Trees.” The National Arbor Day Foundation. http://www.arborday.org/trees/video/howtoplant.cfm “Organizations that Plant Trees.” Marshall House. http://www.mhmail.com/Trees.html “Volunteering and Tree Planting.” The National Arbor Day Foundation. http://www.arborday.org/programs/volunteers/textstates.cfm

  14. Tree Planted Too Deep

  15. Tree Tran Load Rating

  16. Tree Tran in Truck Bed