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Presentation of Results for Financial Year 2008/2009 August 2008 – December 2009

Presentation of Results for Financial Year 2008/2009 August 2008 – December 2009. Optimised Group Structure is Key to Success. 22 March 2010. ACTION GROUP IN FY 2008/2009 Period: 1 August 2008 — 31 December 2009.

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Presentation of Results for Financial Year 2008/2009 August 2008 – December 2009

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  1. Presentation of Results for Financial Year 2008/2009 August 2008 – December 2009 Optimised Group Structure is Key to Success 22 March 2010

  2. ACTION GROUP IN FY 2008/2009Period: 1 August 2008 — 31 December 2009 • This presentation is an outline of financial year 2008/2009, which included 17 months from 1 August 2008 through 31 December 2009. Starting from 1 January 2010, the financial year shall be identical with calendar one. • This presentation includes a summary of financial results for Q6 (November – December 2009) and for the entire financial year 2008/2009 • In line with guidelines of the Financial Supervision Commission (KNF), the Company is not obliged to present comparable data for November – December 2008. • In FY 2008/2009 the consolidated net profit of the ACTION Group reached PLN 23.3 MM. In Quarter 6 a loss of PLN 3.6 MM was recorded, which was a result of optimisation of the Group's structure. • The separate result for ACTION S.A. for the period from January to December 2009 was PLN 45.0 MM.

  3. SELECTED FINANCIALSAction S.A. Capital Group

  4. ONE-OFF EXPENSESon optimisation of Group structure • Costs that reduced the consolidated result of ACTION Group for Quarter 6:- loss on sale of shares of ACTION Ukraina - PLN 7,335 M- Provisions for liabilities - PLN 3,434 MTotal: - PLN 10,769 M • Projected result for ACTION Group without one-off eventsfor period: November — December 2009 (Quarter 6) is PLN 7,185 M • Projected annual result for ACTION Group without one-off events for entire financial year 2008/2009 is PLN 34,095 M

  5. OBJECTIVES FOR 2010 • Develop the ACTIVE JET brand and expand target markets:- New brand for tenders- Growth of export- Office products market- Expansion of co-operation with retail chains • Increase the Group's share in consumer electronics distribution market:- Penetrate the market of small and medium-sized shops- Dedicated sales team for that segment • Take advantage of the synergy effect on co-operation with ACTION S.A. as a strong partner in logistics with numerous e-commerce clients:- Logistics- Nationwide drop shipping capabilities (Sferis and partner shops)- Authoritative community portal linked to a loyalty scheme 5

  6. SFERIS • SFERIS COMPUTER RETAIL CHAIN • Sferis as at the end of 2009:- 46own shops- 23partner shops - 41"island" stalls • Acquisition of Sferis partner shops - target: 50 partner shops at the end of 2010 • Opening "island" stalls - retail of high margin products, particularly ActiveJet- Target:90 island stalls at the end of 2010 • Drop shipping program for e-commerce shops • Prestigious award won: Silver Consumer's Laurel 2009 6

  7. SFERIS "Island" stalls

  8. SFERIS Partner shop

  9. E-COMMERCE GRAM.PL PROJECT • Launching drop-shipping deliveries for retail buyers of products sold online at www.gram.pl at Sferis shops (46shops across entire Poland) • Keep increasing the number of visits – present: 820,000 unique users per month • Expand product range by adding consoles and console games • Launching a partner program and winning new affiliates • Launching pay-per-view content sales • ONLINE DELICATESSEN A.PL • Further expansion by adding products that will distinguish A.pl among competition, i.e. ecologic food, fish and i seafood, high quality frozen meat • Achieved an order completion rate above 98% • Increased the number of orders by 103% (December 2009 compared to December 2008) • Increased sales by 157% (December 2009 compared to December 2008)

  10. THANK YOU FOR YOUR ATTENTION Contacts for the press and representatives of the capital market Anna Bielińska – Corporate Communication Director +48 22 332 16 96 Email: anna.bielinska@action.pl Dominika Lenkowska – Martis CONSULTING +48 22 244 57 09, Email: dominika.lenkowska@mc.com.pl

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