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Founded in 1892 as David T. Abercrombie Co., the company evolved under Ezra Fitch, becoming a global leader in sporting goods. Acquired by The Limited in 1988, Abercrombie & Fitch went public in 1996. Explore their dynamic history and growth timeline.
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Module 2 Andrew DePalma
Company History • Founded in 1892 under the name David T. Abercrombie Co in New York City • The name was changed after Ezra Fitch bought into the company • David Abercrombie left the store • Ezra revamped the company • produced a catalog to reach more customers
Timeline • 1917 - Abercrombie & Fitch was the largest sporting goods store in the world • 1988 - The Limited acquired the company • 1996 – IPO; The Limited retained 84% of the company
Unanswered Questions • Capitalizing leases
Unanswered Questions • Remove depreciation from the SG&A for forecasting purposes?