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Agricultural Environmental Technology

Agricultural Environmental Technology. 11 June ‘09 – Korea / NZ Business Roundtable Seoul. Presentation Outline. Agricultural Environmental Technology Harmonic Involvement in NZ and Korean ICT Sector NZ Farming Practices Export Success Stories Environmental Management Practices

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Agricultural Environmental Technology

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  1. Agricultural Environmental Technology 11 June ‘09 – Korea / NZ Business Roundtable Seoul

  2. Presentation Outline Agricultural Environmental Technology • Harmonic Involvement in NZ and Korean ICT Sector • NZ Farming Practices • Export Success Stories • Environmental Management Practices • Re:Generation • Collaboration Opportunities

  3. Introducing Harmonic (1 of 2) A Research & Development (R&D) company • Industry funded, backed by investment companies • Research, development & commercialisation of software solutions for the Telco, Farming & Electricity sectors • Key relationships with Telecom NZ, Gen-i, TruTest, Alcatel-Lucent & Transpower • Linked to a national academia pool through Universities • Highly skilled staff, including agricultural scientists, engineers, developers, IT architects and statisticians

  4. Introducing Harmonic (2 of 2) Facilitating the Korea / NZ ICT relationship • Involved in Korea NZ ICT science and broadband collaboration since 2004 • Respect for Korea’s belief in the (RD&C) innovation cycle and the economic benefits accruing • Led several ICT Delegations • Helped establish ICT R&D projects between ETRI and NZ universities • Involved in the Korea Australia NZ Broadband Summit (KANZ)

  5. NZ Farmer Profile Entrepreneurial and early adopters of technology • Hard working, innovative, practical, risk taking business people • Farms are capital intensive, complex business operations with a long term investment horizon • An export mindset – belief in innovative marketing supported by technology • Underserved by broadband • Prominent advocates of R&D

  6. Export Success Stories (1 of 2) Leading NZ Agricultural Technology Companies • In the 1930s, Gallagher invented electric fencing systems and other animal control systems • The invention revolutionised farm grazing around the globe – even used to fortify Buckingham Palace • A successful exporter with a >$100M turnover and distribution channels into more than 130 countries • Remains a significant investor in R&D

  7. Export Success Stories (2 of 2) Leading NZ Agricultural Technology Companies • Another successful exporter with a >$100M turnover • Export to 70 countries with fully owned subsidiaries or JVs in America, Australia, Mexico and Brazil • Tru-Test sells 95% of the world's milk meters and is a global leader in animal weighing equipment • A significant investor in R&D across NZ universities and Research Institutes

  8. Environmental Management Farmers respect their role as stewards of the land • NZ dairy industry continually explores ways to improve sustainability and reduce environmental impact • The environment and sustainability are core tenets of the recently released Dairy NZ Strategy for New Zealand Dairy Farming 2009-2020 • Individual farmers and industry actively work to maintain the sustainability for these resources for future generations

  9. Effluent Management Dairy Effluent Management is of particular interest • As dairy farms intensify and become larger operations with more staff – effluent management gets harder to do right, all the time • Farmers pay large fines to Regional authorities for environmental breaches • Re:Generation, a solution made possible through advances in both environmental sensing technologies and agricultural science • It provides a decision support tool for the land application of dairy effluent

  10. Re:Generation A national initiative managed by Harmonic • Reduces environmental impact of dairy effluent, while utilising effluent in the most efficient way • Easy to use and understand, information delivered to mobile phones and PC • Funded by Government agencies (FRST and MAF) as well as Dairy Sector (DairyNZ) and industry • National Trial across Dairy regions

  11. Re:Generation Animation

  12. Collaborative Solutions NZ and Korea Collaborate Effectively • Recent experience with ETRI suggests there is strong potential for logical collaboration • NZ sees significant potential in the commercialisation of environmental management solutions • Korean leadership is recognised in core components, such as sensor and wireless technologies • Collaboration in NZ trials will create more robust, efficient environmental systems

  13. Summary Let’s maintain momentum • NZ and Korea are already successfully collaborating in the field of ICT R&D • There is a good opportunity for further ICT collaboration in the agricultural sector • Combined, we can create a global opportunity • We know we can work together… …Let’s do some more

  14. Thank you 감사합니다. Phil Shepherd CEO phil@harmonic.co.nz Ph +64 4 381 4462

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