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How Will You Expand Your Retailer Base?

How Will You Expand Your Retailer Base?. What is the #1 Product for US Lotteries?. Instant Tickets Account for ~56% of all Lottery sales Instant Tickets generate over $30 Billion in sales in 2011 Fast, easy play with instant results. 2010 US Lottery Sales by Product.

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How Will You Expand Your Retailer Base?

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  1. How Will You Expand Your Retailer Base?

  2. What is the #1 Product for US Lotteries? • Instant Tickets • Account for ~56% of all Lottery sales • Instant Tickets generate over $30 Billion in sales in 2011 • Fast, easy play with instant results

  3. 2010 US Lottery Sales by Product

  4. How Can You Sell More Instant Games? • Add more retailers…but where? • The perfect answer: • Bars, Taverns, and Fraternal Clubs • Already age controlled • Already have amusement games • Pool, Darts, Golden Tee, Pac Man, etc. • Built in service staff • Entertainment Destinations • Patrons intent to spend disposable income on entertainment products.

  5. States With Video Bar Products Now • Oregon • Video Lottery Terminals (reel games and poker) • 12,393 VLTs; 2,382 locations • $707 million in annual revenue (FY2010) • West Virginia • Limited Video Lottery • 7,940 terminals; 1,622 locations • $397,287 million in annual rev (FY2010) • Louisiana • Video poker machines (numbers for bars only) • 3,743 VGMs, 1,247 locations • $116 million annual rev (FY2010) • Montana • Video Gaming Machines • 17,892 VGMs • $349 million annual rev (FY2009) • South Dakota • Video Lottery Machines (includes c-stores) • 9,114 machines; 1,476 locations • $215 million annual rev (FY2010)

  6. Is there room in my state? • Consume on Premises licenses: • Florida – Approx. 9,600 licensees • Michigan – 6,823 licensees • Washington DC – Approx. 1,000 licensees • Wisconsin – Approx. 13,000 licensees • Minnesota – 2,844 licensees • California – Approx. 16,000 licensees • Missouri – 5,687 locations

  7. So why haven’t states pursued B&Ts? • Gaming Devices require a law change • Current instant product is not a good fit • ITVMs are too big for bars • Not Attractive • Not Entertaining • Low Sales Volume • Ticket hassles for bar owner • Stocking / Restocking • Selling • Validating • Accounting • Security

  8. What if all these Problems Went Away? • Gaming Devices require a law change • Current instant product is not a good fit • ITVMs are too big for bars • Not Attractive • Not Entertaining • Low Sales Volume • Ticket hassles for bar owner • Stocking / Restocking • Selling • Validating • Accounting • Security

  9. What if there was an ITVM that … • Gaming Devices require a law change • Current instant product is not a good fit • ITVMs are too big for bars • Not Attractive • Not Entertaining • Low Sales Volume • Ticket hassles for bar owner • Stocking / Restocking • Selling • Validating • Accounting • Security

  10. What if there was an ITVM that … • Does NOT require a law change • Current instant product is not a good fit • ITVMs are too big for bars • Not Attractive • Not Entertaining • Low Sales Volume • Ticket hassles for bar owner • Stocking / Restocking • Selling • Validating • Accounting • Security

  11. What if there was an ITVM that … • Does NOT require a law change • Is designed specifically for bars and taverns • ITVMs are too big for bars • Not Attractive • Not Entertaining • Low Sales Volume • Ticket hassles for bar owner • Stocking / Restocking • Selling • Validating • Accounting • Security

  12. What if there was an ITVM that … • Does NOT require a law change • Is designed specifically for bars and taverns • Can fit in a 2’ x 2’ space • Not Attractive • Not Entertaining • Low Sales Volume • Ticket hassles for bar owner • Stocking / Restocking • Selling • Validating • Accounting • Security

  13. What if there was an ITVM that … • Does NOT require a law change • Is designed specifically for bars • Can fit in a 2’ x 2’ space • Has stunning graphics and sound • Not Entertaining • Low Sales Volume • Ticket hassles for bar owner • Stocking / Restocking • Selling • Validating • Accounting • Security

  14. What if there was an ITVM that … • Does NOT require a law change • Is designed specifically for bars • Can fit in a 2’ x 2’ space • Has stunning graphics and sound • Is exciting and immersive • Low Sales Volume • Ticket hassles for bar owner • Stocking / Restocking • Selling • Validating • Accounting • Security

  15. What if there was an ITVM that … • Does NOT require a law change • Is designed specifically for bars • Can fit in a 2’ x 2’ space • Has stunning graphics and sound • Is exciting and immersive • Drives thousands of sales a day • Ticket hassles for bar owner • Stocking / Restocking • Selling • Validating • Accounting • Security

  16. What if there was an ITVM that … • Does NOT require a law change • Is designed specifically for bars • Can fit in a 2’ x 2’ space • Has stunning graphics and sound • Is exciting and immersive • Drives thousands of sales a day • Reduces hassles on bar owner • Stocking / Restocking • Selling • Validating • Accounting • Security

  17. What if there was an ITVM that … • Does NOT require a law change • Is designed specifically for bars • Can fit in a 2’ x 2’ space • Has stunning graphics and sound • Is exciting and immersive • Drives thousands of sales a day • Reduces hassles on bar owner • Simple, one-roll restocking • Selling • Validating • Accounting • Security

  18. What if there was an ITVM that … • Does NOT require a law change • Is designed specifically for bars • Can fit in a 2’ x 2’ space • Has stunning graphics and sound • Is exciting and immersive • Drives thousands of sales a day • Reduces hassles on bar owner • Simple, one-roll restocking • Automates all dispenser functions: • Activation • Sales • Validation • Redemption • Accounting

  19. The Diamond Game LT-3 Presenting the ITVM for Bars Modern Ticket Dispenser A Competitive • That uses: • High definition screens • 2.1 stereo sound • Interactive touch screen to accept player input and display ticket results • That has: • A tiny footprint • Simple one roll restocking • Automated security, accounting, and reporting And can be deployed IMMEDIATELY And is Legal NOW with no law change

  20. The Diamond Game LT-3 Ticket dispenser • Reads, dispenses and displays pre-printed, pre-determined paper tickets • The machine has no effect on the outcome of the game • Thus, the game is in the ticket and the ticket result governs • The machine cannot function without the paper tickets

  21. The Diamond Game LT-3 Choose from a spectrum of instant ticket dispenser Gem Kiosk Kiosk Duo

  22. Choose from our Full Library of Game Themes

  23. Summary • Instant Tickets are the popular lottery product • Bars and Taverns • Age-controlled entertainment destinations • Offer thousands of new retail locations per state • Gaming devices are, legally, not an option. • ITVMs are legal and available now

  24. So… How Will You Expand Your Retailer Base?

  25. The LT-3 The ITVM For Bars

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