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6 th Meeting

This lesson explores the widely-used brainstorming technique, developed in the 1950s, and addresses its strengths and weaknesses. Participants will engage in practical exercises to enhance their brainstorming skills while examining possible improvements. The latter part of the session focuses on evaluating ideas generated during brainstorming sessions, emphasizing important meeting language functions such as making suggestions and expressing agreement or disagreement. Through discussions and activities, students will gain a deeper understanding of effective brainstorming practices and their applications.

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6 th Meeting

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  1. 6th Meeting Brainstorming and evaluating at meetings

  2. Introduction • Since its development in the 1950s, brainstorming has become one of the most common techniques used in meetings to generate ideas. However, despite its clear benefits, the technique has its faults and many improvements have been suggested and analyzed. This lesson aims to provide practice of brainstorming at the same time as exploring possible improvements. The second half of the lesson focuses on the necessary follow-up to brainstorming: evaluating ideas. This means the lesson covers two of the key language functions of meetings: making suggestions and agreeing/disagreeing.

  3. Discuss the questions in pairs and then share their ideas with the class. • Have you ever taken part in a brainstorming meeting? • How does brainstorming work? What are the rules? • When is brainstorming most effective? When would it be the wrong technique to use? • Are there any problems with brainstorming as a technique?

  4. Reading: Look at the following phrases. Four of them are the rules of successful brainstorming and six of them are important criticisms. With a partner, discuss which phrases are rules and which are criticisms, and what each phrase might mean. Then read the text. Write one phrase in each gap. • blocking • combine and improve ideas • evaluation apprehension • focus on quantity • free rider problem • illusion of group productivity • personal contribution • social matching effect • welcome unusual ideas • withhold criticism F:\renny k\brainstorming.doc

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