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Navigating the Risks of Cybersmearing and Employee Disengagement

Join industry experts Warren Bickford, Jiyan Wei, and Charles Pizzo as they discuss the rising trend of cybersmearing and its potential impacts on employee disengagement. The speakers will delve into case studies, including the infamous Kryptonite incident, showcasing the urgent need for effective communication strategies in the face of online criticism. Learn how businesses can protect their reputation and foster employee engagement amidst growing digital scrutiny.

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Navigating the Risks of Cybersmearing and Employee Disengagement

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  1. Cybersmearing The Risky Business ofEmployee Disengagement 31 August 2005

  2. Speakers • Warren Bickford, chairman, International Association of Business Communicators (IABC), and vice president, Gryphon Reputation Management • Jiyan Wei, senior associate and director of interactive services, v-Fluence Interactive Public Relations, Inc. • Charles Pizzo, Ragan contributor and trainer. Independent practitioner specializing in crisis and labor communications.

  3. Kryptonite tacitly acknowledged the impact of bloggers when it agreed to spend millions to placate customers whose U-shaped bicycle locks, an Internet billboard found, could be picked in seconds using a ballpoint pen. Can West News Service

  4. Thank You ! To contact these speakers: cybersmearing@charlespizzo.com +1 (504) 282-0454

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