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This document provides an overview of corporate events and activities scheduled for April, May, and June, including detailed tactics for Q2 product launches. It defines key marketing tactics such as outbound telemarketing, direct marketing, email campaigns, and face-to-face events. Sections feature information on brand enablement, eBusiness strategies, integration programs, automation tactics, and productivity initiatives. Please note that all tactics and events are subject to change. Access the spreadsheet for comprehensive details on all activities.
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Table of Contents Page No. • 3, Definition of Tactics and Events • 4 - 5, April Corporate Events and Activities • 6 - 7, May Corporate Events and Activities • 8 - 9, June Events and Activities • 10 -11, Q2 Product Launches • 12 Q2 IBM Software Group Brand Enablement • 13 Q2 eBusiness On Demand Program Tactics • 14 Q2 Integration Program Tactics • 15 Q2 Automation Program Tactics • 16 Q2 People Productivity ProgramTactics • 17 Q2 SMB Program Tactics • 18 Q2 Developer Program Tactics • 19 Q2 Install Base Program Tactics * All tactics and events are subject to change
Definition of Tactics • OTM = Outbound Telemarketing via Vendor • DM = Direct Marketing • EM = email • Event = Face to face seminar or tradeshow • Tele = Telemarketing
Q2 Enablement by Brand (click on the spreadsheet to view all Q2 details)
Q2 SMB Activities, (click on the tactic spreadsheet for complete tactic info.)