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The Vision Trap

A Case in Strategic Drift. The Vision Trap. By: A V Raghu Vamshi 08IT-001 Aseem Sidhu 08IT-009 G Lakshmanan 08IT-012 Praveen Sebastian 08IT-021 Puneet Kukreja 08IT-022 Rishabh Garg 08IT-025. Company : Timeline. Company : Timeline (Contd.).

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The Vision Trap

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  1. A Case in Strategic Drift The Vision Trap By: A V Raghu Vamshi 08IT-001 Aseem Sidhu 08IT-009 G Lakshmanan 08IT-012 Praveen Sebastian 08IT-021 Puneet Kukreja 08IT-022 Rishabh Garg 08IT-025

  2. Company : Timeline

  3. Company : Timeline (Contd.)

  4. Company : Timeline (Contd.)

  5. Management did not comprehend clearly, the definition of ‘Vision’ Articulating a vision based on current short term objective – (Beat Daisy) Mistake-1 The Company paid heavily in terms of deteriorating product quality, decreasing stock value and employee burnout, aimlessness Consequence

  6. Management did not comprehend clearly, the definition of ‘Vision’ Letting the followers define the terms of Leadership Mistake-2 A more grandiose vision partly based on customer comments Consequence

  7. Management did not comprehend clearly, the definition of ‘Vision’ Getting locked into the inappropriately defined vision of ‘Leadership in Six Boxes’ Mistake-3 The company competed in non-core competence areas and lost heavily Consequence

  8. Management did not comprehend clearly, the definition of ‘Vision’ 10x imperative – an even more abstract vision Mistake-4 Loss of focus on improving internal processes. Focusing on customers did not yield any results Consequence

  9. Management did not comprehend clearly, the definition of ‘Vision’ Changing the Way the World Designs. Together. Mistake-5 Schedule slippage because of unending stream of problems got 8.0 delayed. Consequence

  10. The management should have..

  11. What went right for the company was that of.. The attitude of “Believe in Yourself” The acquisition of a Californian company The Return to Basics – Getting the vision right this time

  12. GM’s loss to Toyota - A Modern example of ‘Strategic Drift’ "GM’s vision is to be the world leader in transportation products and related services. We will earn our customers’ enthusiasm through continuous improvement driven by the integrity, teamwork, and innovationof GM people."

  13. Toyota becomes the World Leader.. • 24th April 2007 – Toyota ditches GM to take the No. 1 spot • Main Drivers of Growth • Lean Production System • Pioneering Petrol / Electricity hybrid car – Prius • Camry, the most popular car in the US

  14. Why GM lost out? Focused on Gas Guzzling SUV’s – Strategy was fine as long as gas was cheap Was late to enter the Hybrid car market – GM’s Volt still not released in the market Labor Issues – Rising Labor cost

  15. Thank You..!

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