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THE TOP 5 MARKETING MISTAKES MADE MY SMALL BUSINESS OWNERS

THE TOP 5 MARKETING MISTAKES MADE MY SMALL BUSINESS OWNERS. THE BIG PROBLEM. Most small business owners:. Don’t understand online marketing Not aware of the technology tools that are available Cash flow is tight Time is limited And because of this.

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THE TOP 5 MARKETING MISTAKES MADE MY SMALL BUSINESS OWNERS

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  1. THE TOP 5 MARKETINGMISTAKESMADE MY SMALL BUSINESS OWNERS

  2. THE BIG PROBLEM Most small business owners: • Don’t understand online marketing • Not aware of the technology tools that are available • Cash flow is tight • Time is limited • And because of this.... MOST SMALL BUSINESS OWNERS AREN’T EARNING NEARLY WHAT THEY COULD BE

  3. WHAT DO THESE COMPANIESHAVE IN COMMON?

  4. THEY ARE GROWING FAST ...because they understand online marketing

  5. DID YOU MAKE THE LIST? (wouldn’t you like to?)

  6. YOUR WEBSITE IS YOURMARKETING HUB • How will people access your content from mobile devices? • How will local buyers find you? • How will prospective customers research your company? • How will prospects determine if you are credible? • How will you build a mailing list of prospective customers? • How will you become a thought leader in your niche? If your website is ineffective:

  7. USERS CANNOT VIEW YOUR SITE FROM THEIRMOBILE DEVICE MARKETING MISTAKE#1

  8. 50 Amazing Facts About Mobile Marketing by Hubspot

  9. 50 Amazing Facts About Mobile Marketing by Hubspot

  10. If your website has flash content, it cannot be seen on most of these mobile devices! 50 Amazing Facts About Mobile Marketing by Hubspot

  11. MARKETING MISTAKE#2 FAILURE TO BLOG

  12. THE BENEFITS OF BLOGGING • More pages = more time on your website • People will view you as the expert in your industry • You will provide answers to the questions your customers have • Other companies in your industry will seek you out as an expert and this will give you additional exposure • You’ll show your customers you actually care about them • Landing clients will become much easier because your blog will pre-sell them • You will expand your professional network • Your website will get more traffic through social sharing

  13. BLOGGING SUCCESS STORY • Peep Laja runs this site • He attracted 50,000 visitors in his first month with just two blog posts per week • 100% of his customers come from the blog • Blogging pays off when done correctly

  14. BLOGGING SUCCESS STORY • Owen Blevins and Jay Robinson run this company • Most people would never guess a concrete company could benefit from blogging • Their Youtube videos have been viewed over 101,000 times

  15. BLOGGING SUCCESS STORY • Run by Steve Sheinkopf • Their Youtube videos have been viewed over 464,000 times • They have 2,002 Facebook fans • 500 RSS subscribers • Traffic to their blog is steadily rising with just over 18,000 visitors last month

  16. IF THESE COMPANIES CAN BENEFIT FROM BLOGGING, COULDN’T YOU?

  17. MARKETING MISTAKE#3 FAILURE TO LEVERAGE SOCIAL NETWORKS

  18. SOCIAL MEDIA IS HOT • 3 years old • 188,000 email subscribers • #2 most popular blog for small business • Traffic to their blog from search engines is rising fast Text

  19. SOCIAL MEDIA TRENDS 76% plan to increase their use of Youtube 72% plan to increase their use of Facebook 69% plan to increase their use of Twitter 68% plan to increase their use of Blogs Source: 2012 Social Media Marketing Industry Report

  20. MARKETING MISTAKE#4 FAILURE TO BUILD A LIST OF SUBSCRIBERS

  21. SUBSCRIBER BENEFITS Subscribers give you: • Traffic on demand • Increased engagement • A stronger relationship • Cash on demand • The ability to create joint ventures But most importantly, having subscribers allows you to build what we’ll talk about next...

  22. FAILURE TO UNDERSTAND BUYING PSYCHOLOGY MARKETING MISTAKE #5

  23. BUYING PSYCHOLOGY People don’t buy anything until all their questions are answered. Your options are: • miss out • manually answer the same questions over and over and over • create an automated lead nurturing sequence to help you turn leads into customers

  24. LEAD NURTURING • What do prospects want to know? • How can I easily engage them and provide answers? • How can I provide a way for my prospects to segment themselves? • How can I make it easier for my customers to buy?

  25. Not everyone is ready to buy today LIFE CYCLE MARKETING

  26. LIFE CYCLE MARKETING

  27. IF YOU ARE MAKING MISTAKES YOU ARE LOSING SALES EVERYDAY

  28. ISN’T IT TIME TO FIX IT?

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