Film Video Production Dubai Marketing Plan

1. MIND SPIRIT DESIGN Film Video Production Dubai Marketing Plan www.mindspiritdesign.com Film Video Service uses the latest technology to provide video production services. This means that the services provided achieve a level of quality previously reserved for only the most expensive video production companies. Film Video Service is a new company and as such, we will need to meet market acceptance. To that end, the company is working to determine trends in the industry, the needs of the customer, and how best to address the needs of the customer. Our services are geared for several markets, including television stations, companies, high schools, and families. We will initially target high schools with which we can establish strategic alliances that will enable us to establish long term relationships with them. There are several companies with whom we will be competing. We have a competitive advantage, however, because our equipment is more aligned with the video production industry trends requiring digital technology, as opposed to analog devices. What about your film video marketing strategy? 1. Determine what your video content will accomplish (and for whom) In order to justify videos that may be unrelated to your B2B product (often the mark of true content marketing), your business needs to understand why you’re creating video stories. What are you trying to accomplish and with whom? 2. Outline the video topics and types you’ll create For example, if you run an enterprise B2B software company, you might want to break video content down as it supports different business functions, such as “Product”, “HR”, “Corporate Events”, “Internal Communications”, “Sales”, “Support”, etc. From there,you should decide which types of stories you’ll need to tell under each of these functions. 3. Establish who’s responsible for creating content No matter how you’re operating, outline who is responsible for the creative concepts, who will write the scripts, how final approvals are gained, who organizes the logistics of a video shoot, and who’s responsible for distributing the videos once they are complete. You may also want an “editorial board” of major stakeholders who are consulted for video feedback. You definitely want feedback at critical points in the video process/projects, but be mindful of an excess of cooks in the kitchen. 4. Where will your content live? That’s why you not only need links back to your website within your SEO-optimized YouTube descriptions, but you’ll also want to create a destination on your site where prospects can go through a content journey and become increasingly immersed in your brand and message with lots of videos, mimicking the addictive YouTube experience.