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Building Viral Social Experiences

This presentation covers emerging and mature technologies which may be used to increase the viral social experiences of your sites and applications. This presentation was given at Enterprise 2.0 conference 2011 in Santa Clara, CA

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Building Viral Social Experiences

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  1. http://shop.oreilly.com/product/06369200142 01.do Foundation for socializing applications and websites. Open Source foundation.

  2. Building relevant social & interest graphs

  3. Follower Model Connection Model Group Model

  4. http://code.google.com/p/webfinger/

  5. finger jleblanc@x.com Login name: jleblanc In real life: Jonathan LeBlanc Home phone: 123-4567 Office: San Jose, CA Last Login: Tue Oct 4 12:41 on ttys000 jleblanc@x.com http://www.jcleblanc.com

  6. curl http://gmail.com/.well-known/host-meta <XRD xmlns='http://docs.oasis-open.org/ns/xri/xrd-1.0' xmlns:hm='http://host-meta.net/xrd/1.0'> <hm:Host xmlns='http://host-meta.net/xrd/1.0'> gmail.com</hm:Host> <Link rel='lrdd' template= 'http://www.google.com/s2/webfinger/?q={uri}'> <Title>Resource Descriptor</Title> </Link> </XRD>

  7. curl http://www.google.com/s2/webfinger/?q=nakedtechnologist@g mail.com The User Profile: http://www.google.com/profiles/nakedtechnologist The portable contacts link: http://www- opensocial.googleusercontent.com/api/people/118167121283215553793/ The public Google Buzz feed: https://www.googleapis.com/buzz/v1/activities/118167121283215553793/@public

  8. Making user identity work for you

  9. https://browserid.org/

  10. http://openid.net/ https://developers.facebook.com/

  11. http://www.x.com/identity

  12. Increasing your product reach

  13. The Opt-in Model The Opt-out Model

  14. http://code.google.com/p/pubsubhubbub/

  15. www.salmon-protocol.org

  16. Is the content coming from a trusted source? • How does the publisher prevent spam or abuse? • How does the publisher ensure the quality of the updates? •

  17. 1. Subscriber sends signed request to publisher (e.g. using acct:johndoe@subscriber.example.com). 1. Publisher performs discovery on endpoint to verify identity provider. • Webfinger • LRDD (Link-based Resource Descriptor) 2. Provider verifies signature via public keys obtained during discovery.

  18. Using the work that other companies have invested in

  19. http://ogp.me/

  20. Geo <span class="geo"> <span class="latitude">52.48</span>, <span class="longitude">-1.89</span> </span> vCard <div class="vcard"> <div class="fn">Joe Doe</div> <div class="org">The Example Company</div> <div class="tel">604-555-1234</div> <a class="url" href="http://site.com/">http://site.com/</a> </div>

  21. <html xmlns:og="http://ogp.me/ns#"> <head> <title>Restaurant at Wente Vineyards – Livermore</title> <meta property="og:url" content="http://www.yelp.com/biz/gATFcG9HTaXJpg"> <meta property="og:type" content="restaurant"> <meta property="og:title" content="The Restaurant at Wente Vineyards"> <meta property="og:image" content="http://media2.px.yelpcdn.com/iVSnIs"> ... </head> ... </html>

  22. • Basic Metadata • Location • Contact Information • Video Data • Audio Data • Objects • People • Places • Products and Entertainment • Websites • Activities • Businesses • Groups • Organizations

  23. Jonathan LeBlanc Twitter: @jcleblanc E-Mail: jleblanc@x.com http://www.slideshare.net/jcleblanc

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