USC Yahoo! BOSS, YAP and YQL Overview

1. Yahoo! Open Technologies Jonathan LeBlanc – Technology Evangelist Yahoo! Developer Network – Partner Integrations Blog: www.nakedtechnologist.com Twitter: jcleblanc

2. Build Your Own Search Service ( BOSS ) 2

3. How Do I Use It? Development and Stuff 3

4. BOSS – Requesting Data http://boss.yahooapis.com/ysearch/{service}/v1/ {query}?appid={yourBOSSappid}&[params] Params • start • count • lang • region • format • callback • sites 4

5. What Can I Build With This Thing? BOSS Examples in Practice 5

6. New Presentation Models 6

7. Client / Browser Integrations 7

8. New Ranking Models 8

9. Vertical/niche search products 9

10. Yahoo! Application Platform ( YAP ) 10

11. YAP Applications What’s a YAP Application? 11

12. Open Applications • Runs on YAP • Supports 2- & 3- legged OAuth • Supports OpenSocial 0.8 JavaScript APIs 12

13. Open Application - Views Large View Small View 13

14. 14

15. 15

16. OAuth Applications • Runs off platform • Supports 2- & 3-legged OAuth • Does not contain views • Requires users to authenticate session 16

17. 17

18. Y!OS Components How does it work?

19. Y!OS Components – Open Authentication (OAuth) • 2-legged & 3-legged OAuth • Consumer / Shared Secret keys • Similar to proprietary BBAuth, but open standard • http://developer.yahoo.com/oauth/ 19

20. Y!OS Components – Yahoo Markup Language (YML) • Allows secured access to private data • Whitelisted components • Will begin integrating into OSML • http://developer.yahoo.com/yap/yml 20

21. Y!OS Components – Social APIs • Social Directory (read) • Contacts (read) • User Status (read / write) • Updates (read / write) • http://developer.yahoo.com/social 21

22. Y!OS Components – Caja • HTML / CSS / JavaScript securer • Enforces standards • Includes JSLint (http://www.jslint.com) • One of the first to integrate Caja • http://code.google.com/p/google-caja • http://developer.yahoo.com/yap/guide/caja- support.html 22

23. Caja - IFrame Security Concerns IFrame Concerns • Drive-by downloads • No real content restrictions • Other known exploits Caja Implementation • Blacklist all / Whitelist some model • Secure OpenSocial container 23

24. Y!OS Components – SDKs PHP SDK Currently Available Open and OAuth Applications ActionScript 3 SDK Currently Available Open Applications 24

25. Yahoo! Query Language (YQL) SELECT * FROM Internet 25

26. 26

27. SELECT * FROM Internet 27

28. 28

29. 29

30. YQL – Query Structure SELECT myColumn, myTitle FROM myTable(0, 50) WHERE myColumn = 'value' AND myTitle = 'title‘ LIMIT 3 OFFSET 10 | sort(field='myColumn') | reverse() 30

31. YQL – Available Tables YQL Command: SHOW tables (79 Standard / 222 with community) <table>atom</table> <table>csv</table> <table>feed</table> <table>flickr.photos.exif</table> <table>flickr.photos.info</table> <table>flickr.photos.interestingness</table> <table>flickr.photos.recent</table> <table>flickr.photos.search</table> <table>flickr.photos.sizes</table> <table>flickr.places</table> <table>flickr.places.info</table> <table>geo.places</table> <table>geo.places.ancestors</table> <table>geo.places.belongtos</table> <table>geo.places.children</table> <table>geo.places.neighbors</table> <table>geo.places.parent</table> <table>geo.places.siblings</table> <table>geo.placetypes</table> <table>gnip.activity</table> <table>html</table> <table>json</table> <table>local.search</table> <table>microformats</table> <table>music.artist.id</table> <table>music.artist.popular</table> <table>music.artist.search</table> <table>music.artist.similar</table> <table>music.release.artist</table> <table>music.release.id</table> <table>music.release.popular</table> <table>music.release.search</table> <table>music.track.id</table> <table>music.track.popular</table> <table>music.track.search</table> <table>music.video.category</table> <table>music.video.id</table> <table>music.video.popular</table> <table>music.video.search</table> <table>music.video.similar</table> <table>mybloglog.community.find</table> <table>mybloglog.member</table> <table>mybloglog.member.contacts</table> <table>mybloglog.member.newwithcontacts</table> <table>mybloglog.member.newwithme</table> <table>mybloglog.members.find</table> <table>mybloglog.stats.find</table> <table>rss</table> <table>search.images</table> <table>search.news</table> <table>search.siteexplorer.inlinks</table> <table>search.siteexplorer.pages</table> <table>search.spelling</table> <table>search.suggest</table> <table>search.termextract</table> <table>search.web</table> <table>social.connections</table> <table>social.contacts</table> <table>social.presence</table> <table>social.profile</table> <table>social.updates</table> <table>upcoming.category</table> <table>upcoming.country</table> <table>upcoming.events</table> <table>upcoming.events.bestinplace</table> <table>upcoming.groups</table> <table>upcoming.metro</table> <table>upcoming.state</table> <table>upcoming.user</table> <table>upcoming.venue</table> <table>uritemplate</table> <table>weather.forecast</table> <table>xml</table> <table>yahoo.identity</table> <table>yap.setsmallview</table> <table>yql.admin.blockedips</table> <table>yql.admin.blockedscripts</table> 31

32. YQL – Table Contents YQL Command: DESC social.connections 32

33. YQL - Running a Query http://query.yahooapis.com/v1/yql?[params] http://query.yahooapis.com/v1/public/yql?[params] Params • q=[QUERY] • format=[xml / json] • callback=[function name] • diagnostics=[true / false] 33

34. YQL – Output Types 34

35. YQL Open Data Tables Structure the internet 35

36. YQL – Open Data Tables 36

37. YQL – Using an Open Data Table USE ‘{TABLE URL}’ as digg; SELECT * FROM digg WHERE topic=‘apple’; 37

38. YQL Execute Augment the Internet 38

39. 39

40. 40

41. End Result What’s this data going to do for me? 41

42. 42

43. 43

44. 44

45. Getting Started BOSS Main Page http://developer.yahoo.com/boss Y!OS Main Page http://developer.yahoo.com/yos YQL Console http://developer.yahoo.com/yql/console Developer Forums http://developer.yahoo.com/forums 45

46. Thank You Questions? 46