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We Are Not Our Audience

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We Are Not Our Audience

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  1. We Are Not Our Audience 18% 4.5% 0.3%

  2. “Many of us make two mistakes in our judgment of the common man. We overestimate the amount of information he has; and underestimate his intelligence.” – Elmo Roper

  3. #1: Voters have a strong sense of collective responsibility to help young children.

  4. Voters feel a strong sense of collective responsibility for helping kids. “AllSolano County residents have a shared responsibility in helping local children grow up healthy and ready to learn.” Total Agree81% Total Disagree18% FM3 Solano County (CA) Voter Survey

  5. Voters recognize we are in a different era and economy, making early childhood support a need for many families. National Survey by Public Opinion Strategies/Hart Research Associates

  6. #2: Voters see broad social benefits from investments in early childhood.

  7. Voters believe increased access to early education will have broad benefits for society. (% Believing Expanded Access to Early Education is Likely to Produce Each Benefit) FM3/POS National Voter Survey for NAEYC

  8. When asked directly, voters consistently say that pre-school benefits everyone – not just the families directly served. OR FM3 San Antonio Voter Survey

  9. #3: Addressing homelessness and mental health have emerged as top priorities.

  10. Helping kids who struggle with homelessness or mental health issues is a priority. FM3 San Joaquin County (CA) Survey

  11. #4: Top messages remain very consistent.

  12. Top-testing messages include the following:

  13. Messaging on equity and the ROI on ECE has done well recently.

  14. #5: Accountability and oversight are more critical than ever.

  15. Proportion Believing Federal Government Can be Trusted to Do What is Right “All or Most of the Time” 1968 1974 March 2019 77% 36% 17% Pew Research Center Moving Average

  16. Voters are much more likely to support a funding measure with accountability mechanisms. I am going to read you some other possible provisions of this measure. Please tell me whether you would be more likely or less likely to vote for the measure if that provision were included. FM3 Napa County (CA) Voter Survey

  17. The New Importance of Acting Locally

  18. #6: One final reminder…

  19. Stay on the Front of the Brownie Box!