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Welcome To The Social Era

The Social Era is creating new market dynamics that changes the rule of business as unusual. The Social Era emphasizes the values of intangibles to create tangible results. The presentation covers the new rules and the intangible elements that are making business unusual.

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Welcome To The Social Era

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Presentation Transcript

  1. Welcome To The #Social Era Where Business Is Unusual

  2. Unusual Has A Different Meaning In the way we think about business • From Profit to Purpose • From Meaningless to Meaningful • From Producing Things to Producing Value • From Employees to Freelancers • Where Making a Difference Matters • From Competitive to Collaborative Advantages • From Tangible Results to Intangible Value @JDeragon

  3. business has changed and the rules have changed @JDeragon

  4. 11 Rules That Create Meaning…. 1. Connections Create Value 2. Power in Community 3. Collaboration > Control 4. Celebrate Onlyness 5. Allow All Talent 6. Consumers Become Co-Creators With Purpose And…. @JDeragon

  5. for meaningful work that… 7. Mistakes Can Build Trust 8. Learn. Unlearn. (Repeat) 9. Bank on Openess 10.Social Purpose Unleashes Ownership 11.There Are No Answers makes a difference @JDeragon

  6. this is causing a power shift Managing minds: top-down, bottom-up and outside-in collaboration @JDeragon

  7. The Social Era Is about how we create value by… 1. How We Organize 2. How We Deliver value 3. How We Sell & Market 4. Why It Matters to Competitiveness 5. How We Scale Performance 6. How Purpose Drive Alignment 7. Adapting & Promoting Openness 8. How We Create Change @JDeragon

  8. What the industrial era meant to production of tangible things the Social Era will mean to the production of value from intangible things @JDeragon

  9. S&P Index reflects the shift of value to intangibles @JDeragon

  10. old methods are falling short • Accounting missing 80% of value • Business models have not optimized human capital • Organizational design org charts don’t explain how value is created • Marketing Connecting people with products and purpose • Strategic planning you can’t plan innovation from the inside @JDeragon

  11. drivers of change 1. Stagnant companies and economies 2. Innovation is urgently needed to survive in many industries 3. Culture, trust and co-creation are now understood as key to corporate success 4. Social technologies are empowering customers, stakeholders, employees— and taking control of conversations the tipping point @JDeragon

  12. Intangibles represent a new economic graph Today, LinkedIn facilitates personal endorsements…. “Our ultimate dream is to develop the world's first economic graph.” – Jeff Weiner, CEO LinkedIn …tomorrow, companies will also be measured in this way. @JDeragon

  13. Long-term investment shift Intangible capital Computerized information – Software – Databases Innovative property – R&D, broadly defined – Copyrights and licenses – Designs Economic competencies – Marketing and branding – Strategic firm practices Intangible vs. tangible investment rate rises over time in the United States Source: Corrado and Hulten (2010). Last point plotted is 2007. www.conference-board.org/data/intangibles/

  14. For now, holding at +/- 80% @JDeragon

  15. The Social Era Will Accelerate… knowledge about intangible assets @JDeragon

  16. Social Era Performance is… driven by the intangibles

  17. The Social Era Will Produce Smarter Companies that know how to quantify tangible value created from intangible assets. Learn more from Smarter Companies www.smarter-companies.com @JDeragon

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