1 / 10

Perspectives, Paradigms, and Metaphors

Reasons for a Variety of Perspectives. To expand beyond our own taken-for-granted assumptions to allow for greater exploration and learning.To help establish a stronger understanding and basis for our own perspective.To allow for the possibility of developing new, insightful conclusions by seeking

jed
Télécharger la présentation

Perspectives, Paradigms, and Metaphors

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

    1. Perspectives, Paradigms, and Metaphors COMM 254: Organizational Communication

    2. Reasons for a Variety of Perspectives To expand beyond our own taken-for-granted assumptions to allow for greater exploration and learning. To help establish a stronger understanding and basis for our own perspective. To allow for the possibility of developing new, insightful conclusions by seeking to merge apparently contradictory perspectives (both/and instead of either/or).

    3. Three Paradigms Traditional

    4. Three Paradigms Traditional

    5. Three Paradigms Traditional

    6. Three Paradigms Traditional

    7. Three Paradigms Traditional

    8. Other Metaphors? John Clancy, The Invisible Powers: The Language of Business (1989): the journey the game war the machine the organism the society

    9. Other Metaphors? Gareth Morgan, Images of Organization (1986): machines organisms brains cultures political systems psychic prisons flux and transformation instruments of domination

    10. The Power of Metaphor Metaphor is far more than figurative language Metaphor is fundamental to thought, understanding, and learning Metaphoric association draws our attention to particular entailments and, therefore, is a way of Seeing Not seeing Any metaphor offers a unique perspective and, as such, provides a partial view.

    11. The Implications of Paradigms What are communication behaviors? What is good communication? What is the role of management?

More Related