SMO Service Bhubaneswar

1. Google 4designservicesSocial Media Strategy

2. Agenda Why Social Media? 1 Social Media Strategy 2 Social Media Channels 3 Principals of Engagement 4

3. Internet based technologies which are used to turn communication into interactive dialogue between organizations, communities, and individuals.

4. Visiting social sites is now the 4th most popular online activity, ahead of personal email. More than 200 million users log on to Facebook at least once a day! Dell sold $3,000,000 worth of computers on Twitter” – While 14% people trust ads, 76% people trust consumer recommendations

5. What Does This Mean for Library Marketing? With Social Media you can: • Start relevant conversations with your community • Encourage people to pass on information about your library • Create relationships with your community influencers • Engage your target audiences

6. Social Media Strategy

7. Key Elements • Define Key objectives • Identify your target audiences • Pick Channels • Setup a content strategy • Setup Monitoring • Engage Audience

8. Social Media Channels

9. Key Social MediaChannels

10. Top Channels in india

11. Most Popular Social Media Channel • Caters to the largest population of youth • Gamut of feature that can help reaching target audience in real time • One of the most advance advertising platforms • For mass publicity one of the best platform

12. Possibilities with Facebook • A Fan page can be setup which act as another channel of interaction with prospects • The Fan page can be utilized to • Make announcements • Share News / events etc. • Tell the world culture upload photos, post links that direct to our site/blog. • We can create events like recent activities, upcoming events etc. • Setup advertisements about the new & existing & upcoming services,Projects,etc (adds are paid based on click & rate /day). • Learn about audience by insight menu consisting of daily, monthly, weekly user details, pageviews, unique page view etc • Hold discussions / Conversation with prospects and them to be brand advocate

13. Potential Benefits • A well setup Facebook page can teach you more about your target audience. • Build a community of advocates on your Facebook page leading to a better brand image • Also good for search engine optimization (SEO). • You can put your message in front of your audience every day in real time. • Generate Leads

14. Facebook – As an Engagement Platform • Share News / Make Announcements • Share Upcoming Events • Use Media to Showcase Culture • Share Photos • Share Videos • Use it as a Recruitment Tool • Post Requirements / Seek Applications • Get Feedback from the Community • Use Facebook Discussions to solve problems • Use Polls / conduct surveys • Use Facebook Questions to receive direct feedback

15. Our Approach to Facebook • Create or complete an existing FACEBOOK Page (including profile information & contact details) • Secure your vanity URL • Design and upload custom profile pic /Cover page • Deliver one posting every day with original content created by us and approved by you in advance • Monitor once per weekday and notify you of any issues that need to be addressed • Conduct an initial one hour coaching session for your team to help you build relationships with your Facebook community

16. Largest Professional Network • Can be used for Recruitment and Staffing • Industry Networking • Helps keeping an eye on competition • Develop Authority / Brand Image • Monitor Industry / Groups • Discover Direct Opportunities

17. Our Approach to LinkedIn • Create or complete an existing LINKEDIN Page (including profile information & contact details) • Join Relevant groups • Participate in groups by posting a new thread and or replying to existing threads • Posting every week about latest happenings in Morpheus Group on LINKEDIN page • Monitor once per weekday and notify you of any issues that need to be addressed

18. Speak about your self through Videos Marketing • Optimized Captions and descriptions can help getting views • Tagging and other features aid in social sharing • Engaging videos can become viral and help overall internet marketing efforts • Building Community • Favorites • Likes /commenting • Subscribing to other(s) channels

19. Our Approach to You tube • Company Channel Creation • Effective Title and Description Creation • Increase your YouTube page traffic and visitors by various means of optimization • Tagging videos • Commenting • Increasing Google +1 `s • Building backlinks to our video channels so that it ranks well in video searches • Get your YouTube web page indexed in all search engines. • Regular Video uploads • Sharing on Blogs • Sharing on Video syndication Sites • Sharing the Video on Video Sharing Sites • Submit Video Feeds to Feed Sharing Sites • Sharing on Social Networking sites:Video Marketing • Sharing Video links through top social networking sites • Encouraging viewers to share and comment on our videos

20. Another great platform for engaging audience and brand building • Twitter helps in spreading the words quickly across the globe • It is a proven channel to establish brand authority • Facilitates engaging with audience in real time

21. Anatomy of a Tweet • Twitter limit = 140 characters • Can Embed images /URL`s • Allows people to retweet spread the words further • Hash-tags etc., facilitates search visibility • @reply direct conversation and building engaging

22. Our Approach to twitter • Customized page setup with all profile information. • Post 30- 45 Tweets monthly • Automatically follow back all who follow you • Draft and send welcome message to all new followers • Monitor once a week and notify you of any issues that need to be addressed • Interact live with followers at least once per weekday • Send Retweets, Thank You`sand Follow Fridays leading to in increase in followers count • Handle Direct Message box maintenance daily on weekdays, including forwarding any business leads to you and deleting spam • Conduct an initial one hour coaching session for your team to teach you best practices and help you build relationships with members of your Twitter community • Report monthly on your Twitter community, impressions and rankings

23. Commercials Social Media Optimization • * Service Tax 12.36% applicable • It will cover all the sub variants of the under Inner tabs.