1 / 14

CASE - COKE VERSUS PEPSI, 2001 TEAM MEMBERS - 陳柏誠、呂建輝、顏瑞甫、黃致嘉、端木偉葶、 戴肇逸

CASE - COKE VERSUS PEPSI, 2001 TEAM MEMBERS - 陳柏誠、呂建輝、顏瑞甫、黃致嘉、端木偉葶、 戴肇逸. Agenda. Soft-Drink market analysis. Porter five force. Industry Competitor: High. V.S. Industry Competitor :. EVA Analysis(1/4). According to EVA formula: EVA = NOPAT-WACC*TC

jeff
Télécharger la présentation

CASE - COKE VERSUS PEPSI, 2001 TEAM MEMBERS - 陳柏誠、呂建輝、顏瑞甫、黃致嘉、端木偉葶、 戴肇逸

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. CASE -COKEVERSUSPEPSI, 2001 TEAM MEMBERS -陳柏誠、呂建輝、顏瑞甫、黃致嘉、端木偉葶、 戴肇逸

  2. Agenda

  3. Soft-Drinkmarket analysis • Porter five force Industry Competitor: High

  4. V.S. Industry Competitor:

  5. EVAAnalysis(1/4) • According toEVA formula: • EVA=NOPAT-WACC*TC • We can divide EVA into two parts • to analyze: • Profit part • Cost of capital part EVA=NOPAT - WACC*TC

  6. EVAAnalysis(2/4) As for profit part : Because of Coca-Cola’s strategy, it’s expected return is better than Pepsi.

  7. EVAAnalysis(3/4) As for Cost of capital part: WACC = Weight of Equity * Cost of Equity + Weight of Debt * Cost of Debt We can infer that Coca-Cola has a higher weight of equity. Coca-Cola’s weight of equity is higher , therefore its WACC is apparently higher than PepsiCo.

  8. EVAAnalysis(4/4) Coca-Cola has higher EVA from 2001~2003 and we infer Coca-Cola still has a better forecast of EVA growth because of its continually successful mergerand acquisition strategy. In addition, Coke’s better dividend policy also encourage investors to have a better anticipation. According to both company’s performance, Coca-Cola would be a more attractive investment.

  9. Analysis based on ROA • From 2001 ROA of COCA-COLA surpasses Pepsi, due to its organizational reforms and growing non-carbonated-beverages.

  10. Analysis based on ROE • From 2001 ROE of COCA-COLA surpasses Pepsi, due to its organizational reforms and growing non-carbonated-beverages.

  11. DuPont Analysis ROE = Profit Margin * Total Asset Turnover * Equity Multiplier ﹞ ﹞ • From DuPont identity, COCA-COLA’s high ROE is due to its high profit margin. • Compared to PEPSI, COCA-COLA’s higher profit margin is because it executes better on its overall pricing strategies and controls its costs more effectively.

  12. Conclusion • The strategic plan that Coca-Cola implemented is viewed as a correct step to reform itself and to gain new competitive advantage. • We are upbeat about Coca-Cola’s prospects since the figures reveal that Coca-Cola would be the more attractive investment over the next few years.

  13. Appendix(1/2)

  14. Appendix(2/2)

More Related