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Marketing Strategy for "The Girl I Love" Film: Social Media and Festival Distribution

Our marketing campaign for the independent film "The Girl I Love" will primarily harness the power of social media, particularly Facebook, to reach a large teenage audience. We plan to create a dedicated "Like Page" for the film to engage users and share content. Additionally, we will explore opportunities to showcase the film at small festivals, focusing on the British Urban Film Festival in London. Our distribution strategy will target local cinemas across the UK, including the Duke of York Cinema in Brighton, with hopes of attracting interest from UK-based distributors like Focus Features.

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Marketing Strategy for "The Girl I Love" Film: Social Media and Festival Distribution

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  1. Question 5

  2. The internet Secondary Facebook have an advising bar, where our film could be advertised. Our main marketing campaign would be on the internet, focusing on social networking sites, as there is a large teenage audience there. Facebook have many advertising opportunity's, the first being “ a like page ” this could be used to create a page for our film and share it across the internet.

  3. Advertising We would also consider distributing our film to small l festivals one in particular would be the British Urban Film Festival which is located in London and promotes Independent films, and helps young and emerging actors promote themselves. Our independent film, “the girl I love” would mostly be distributed around small local cinemas around the Uk for example ‘the Duke of York Cinema which is located in Brighton and Hove most likely the film would only be shown for a short amount of time As we are an independent film I think Uk based distributors would be the most interested as our target audiences is uk based, some Uk based distributors which might be interested could be Focus Features who also funded Brick and as we are similar to that film they might be interested.

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