SPORT for ALL Consortium: Franchise Model for Mass Participation Programme

1. Presentation to Portfolio Committee, Department of Sport & Recreation Mass Participation Programme Cape Town – June 2004 Phumza Maweni & Wayne Phillips

2. SPORT for ALL History • Operating in Development Sport in Communities since 1994 • Initially Facilities Based Concept as the Catalyst for Coaching Children • Commenced Coaching in Cato Manor 2001 • Mid 2002 – Funding Relationship with Umsobomvu Youth Fund • 2003 – Skills Programme commenced at Cato Manor (63 learners) • Certificate Course at Tertiary Institution • Comprehensive Life Skills Programme • Mentorship • Work Exposure and Experience

3. SPORT for ALL

4. SPORT for ALL Misconceptions • Ownership – currently 57.5% and soon to be 70% owned by HDI’s • Governance and Management – profile of Board • Directors’ / Owners’ Self enrichment • Invested over R10m into this concept • Flawed Product – have identified that it has shortcomings and supplemented these • Non delivery – only lacking a comprehensive deployment plan

5. SPORT for ALL Future • Consortium with Container Man – Mobile Gyms • Delivery Franchise concept throughout South Africa • Training and Upskilling Trainers and Adminstrators • Job Opportunities throughout communities of SA • Laureus funded center with Starfish – Katlehong • Currently finalising partnership with Australian Sport Commission – Active Community Clubs in Africa • British Council – training of young leaders programme: life skills • HP I-Community Centre – Mokopane • Starfish Sport – Aids Orphans

6. SPORT for ALL CONSORTIUM Franchise Model • ‘One Stop Shop’ – multisport programme • En-franchising: empowerment through franchising • Perfect exit strategy for 60 Umsobomvu funded trainees • Involves Government, Private Sector in a Public Private Partnership • Roles • Training, Project Management and Fundraising – Sport for All • Supply of Sport equipment & kit, Fundraising – Container Man • Government – funding partners • International – best practices and training material, resources • Perfect mechanism for a quick national rollout

7. SPORT for ALL CONSORTIUM Franchise Model SFA / Container Man Consortium Auditors to Manage & Distribute Funds Employ trainers FUNDS FLOW Government Corporate Provincial Captain Regional Captain Regional Rights Package SFA to train Area Captain Self employed Community Captain FUNDS FLOW Community

8. SPORT for ALL CONSORTIUM Benefits • Full Time Jobs – Franchise training and standard maintenance • Contract coaching positions • Coaches receive coaching accreditation • Coaches receive life skills training • Fitness Center / Gym for community use - trained personnel attendant • Weekly coaching and training for children and youth in multiple sports • Regular competition for all participants at the centre • Development of sporting champions and community role models • Likely reduction in crime and juvenile delinquency • Custom Designed Life skills programmers aimed at combating HIV /Aids and substance abuse • Building communities from the bottom up through sport

9. SA SPORT DEVELOPMENT a snapshot • Responsibility currently resides with federations and clubs • Focus is on Sports Development rather than SPORT as a TOOL for DEVELOPMENT • Facilities based with few programmes to support facilities • Little outsourcing of Development programmes – mostly in-house • Lack of continuity from National Academy level down to exposing the child to sport and play at school • Questionable sustainability of programmes • Plenty of ‘one off’ sponsor and media driven events • Duplication – confusion of funders & communities

10. SA SPORT DEVELOPMENT Current Programmes

11. SO WHAT DOES THIS MEAN? • Government needs to seriously consider driving development – this will allow the federations to focus on high performance • Multi Sport perspective is needed for sustainability • Linkages needed between all the independent programmes and government’s mass participation programme • Needs to be co-ordination across programmes to ensure that there is no longer duplication of efforts and resources • Focus needs to shift from not merely playing the game to sport as a tool for development of communities and the individual • Central long-term objective should be to make national teams representative of the population

12. SO WHAT DOES THIS MEAN? • Government best practice in other departments needs to be observed – employ contractors to implement government’s vision • At the stage where a common programme must be identified and a suitable delivery agent appointed to ensure that this programme is a sustainable success • Implementing agent needed – oversee, co-ordinate and rollout mass participation programme • Need to co-ordinate BSRP with communities and programmes • Duplication – needs to be managed and optimised • Relationships across all levels of government

13. VALUE CHAIN Government Federations School Sport Mass Participation Programme Colleges of Education Provincial Academy National Academy Foundation Participation Performance Excellence Talent Flow

14. SPORT for ALL CONSORTIUM What Does it Offer? • Experience – knowledge, workable model, mistakes! • Exposure across the board – upskilling, capacity building and programmers • Sustainability – funding and leverage • Credible – partnerships, 5 years old • Relationships – ideally positioned to co-ordinate the various mass participation initiatives • Independent • Marketing and branding skills – social marketing • Synergies of rollout – KZN expansion & national rollout • Unique franchising model

15. WAY FORWARD - Proposed • Internal Agreement – Sport and Recreation SA • Need for an Implementing Agent • Sport for All / Container Man consortium • Allocate Mass Participation Budget to Consortium • Agree terms of appointment – SRSA & consortium • Roles of SRSA, Provinces, Municipalities, other parties, SFA • Budget • Pilot Sites and extent of rollout need to be agreed

16. We make a living by what we get, but we make a life by what we give.  Norman MacFinan