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Strategic Social Media Management Kami Watson Huyse, APR

Strategic Social Media Management Kami Watson Huyse, APR. The More Things Change…. The More They Stay the Same. “You can’t take something off of the Internet. That’s like trying to take pee out of a swimming pool.” Joe Ragan, Newsradio

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Strategic Social Media Management Kami Watson Huyse, APR

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  1. Strategic Social Media Management Kami Watson Huyse, APR

  2. The More Things Change…

  3. The More They Stay the Same

  4. “You can’t take something off of the Internet. That’s like trying to take pee out of a swimming pool.” • Joe Ragan, Newsradio As quoted in “Groundswell” by Charlene Li and Josh Bernoff

  5. RISKS AND OPPORTUNITIES

  6. 10 Risks of Engagement From Communication Overtones, Kami Huyse, http://twurl.nl/8qiov4

  7. On Lawyers… “The Best Way to Deal with Lawyers is to simply say to them: ‘This is what I want to do. Now keep us out of jail as we do it.” - Guy Kawasaki, “The Art of Partnering”

  8. 48 Hours (Click the screen capture above to watch the video)

  9. 48 Hours (Click the screen capture above to watch the video)

  10. “There is a segment of the population that wants you to put on a microphone and a webcam and describe what you’re doing as you are doing it. They want you to describe how you are putting out the fire.” Tim McIntyre Vice President, Communications Domino’s Pizza Strategist, Summer 2009

  11. Incremental

  12. Costs of “Sitting it Out” From 10 Lost Opportunity Costs, Communication Overtones, http://twurl.nl/hf2sc5

  13. Altimeter 2009

  14. TOUCH POINTS

  15. The BEEHIVE Build Eavesdrop Echo Socialize

  16. The Connected Company From “The 5 Competencies of the Connected Corporation,” Communication Overtones, http://twurl.nl/ojcxsv

  17. Listen • Free tools: Google Blogs, RSS feeds loaded into Google Reader, FeedDemon • Paid Tools: Radian 6, DIY Dashboard, BuzzStream, Legacy Brands

  18. Participate • Join • Comment • Cross link • Build relationships • Find your community

  19. The Internal Team

  20. On Junior Staff… agilliam Says: October 12, 2008 at 9:33 am “I find it interesting that social media is something our generation is assumed to know everything about. Since it is new, and hip, and somewhat started by MySpace, it seems taken for granted that we know how to work it professionally. For most of the students in class, however, this is the first experience actively engaging in social media professionally (it is for me).”

  21. Conversation Starters @lettergirl #journchat

  22. Social Etiquette 1. Authenticity 2. Privacy 3. Disclosure 4. Truthfulness 5. Credit Adapted from David Scott Meerman, The New Rules of Marketing and PR

  23. Contribute • Content • Values/Culture • Experiences • Resources

  24. From Communication Overtones, “Setting Relational Objectives,” http://twurl.nl/1y7p7r

  25. “Ask not what your [community] can do for you, but what you can do for your [community]”

  26. CASE STUDIES

  27. Customer Service @netsolcares

  28. NetSol Evaluation

  29. Corporate Social Responsibility “Pledge to End Hunger” SxSWi • 2 influencers (@Kanter and @ChrisBrogan) • 140 kids per click • Results: 140,000 lbs of food to Austin and 560,000 lbs. in other states

  30. Corporate Social Responsibility Tide – “Feeding America” partnership • 150 influencers • Tide T-Shirt Sale $20 (donate portion of proceeds) • Results: 2,000 T-shirts purchased, avg. of 13 per spokesperson and general derision

  31. Social Hub

  32. Thought Leadership

  33. Aggregation

  34. Informative “Best Friend”

  35. Exclusive Offers

  36. Access

  37. Tactics and Tools

  38. Seven Types of Social Media From “The 7 Categories of Social Media,” Communication Overtones, http://twurl.nl/7bvhzz

  39. Hot Online Communities • Facebook • Twitter • LinkedIn • Plaxo • Ning • BlogHer • Kirtsy • Digg

  40. BIBLIOGRAPHY • Naked Conversations, Robert Scoble and Shel Israel • The New Rules of Marketing and PR, David Scott Meerman • Measuring Public Relationships: The Data-Driven Communicators Guide to Success, KD Paine (purchase at www.measureofsuccess.com) • Personality Not Included: Why Companies Lose Their Authenticity and How Great Brands Get it Back, Rohit Bhargava • Groundswell, Charlene Li and Josh Bernoff • Twitterville, by Shel Israel

  41. Kami Watson Huyse, APR Senior Social Media Strategy Consultant Phone: (713) 568-5750 E-mail: kami@myprpro.com Twitter: kamichat Blog: Communication Overtones Web site: www.myprpro.com

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