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1. FFFFFKJDSKFJSNBKDJFNB Euro-Mediterranean Conference on Creativity, Innovation and IPR in Textile and Clothing Industry in the Euro-Mediterranean Area 10th anniversary of the Euro-Mediterranean dialogue on textile industry organised in co-operation with DG Enterprise and Industry, TAIEX and European University Institute European University Institute Badia Fiesolana, via Roccettini 9, San Domenico |Florence, Italy 24 -25 March 2014 SUSTEXNET Sustainable Textile Mediterranean Network- ENPI CBC Med By Lilia Infelise (ARTES |Strumenti per l’innovazione)

2. FFFFFKJDSKFJSNBKDJFNB On the 1st of January 2014 SUSTEXNET begun with a consortium of 8 partners representing business sector, universities, technology centres and public administration in Egypt, Italy, Spain and Tunisia. SUSTEXNET – OVERALL VIEW Time frame: 24 months Costs: € 1.498.229,16 EU funds: € 1.348.406,24

3. SUSTEXNET - PARTNERS • SPAIN:lead partner:ASOCIACIÓN DE INVESTIGACIÓN DE LA INDUSTRIA TEXTIL – AITEX– • www.aitex.es • INSTITUTO VALENCIANO DE COMPETITIVIDAD EMPRESARIAL – IVACE -www.ivace.es • ITALY: ARTES RESEARCH – ARTES -www.artes-research.com • CONFINDUSTRIA BARI AND BARLETTA-ANDRIA-TRANIwww.confindustria.babt.it • TUNISIA:CENTRE TECHNIQUE DU TEXTILE – CETTEX-www.cettex.com.tn • PÔLE DE COMPÉTITIVITÉ MONASTIR EL FEJJA – MFCPOLE -www.mfcpole.com.tn • EGYPT: FEDERATION OF EGYPTIAN INDUSTRIES – FEI- www.fei.org.eg • CONFEDERATION OF EGYPCIAN EUROPEAN BUSINESS ASSOCIATIONS – CEEBA-www.ceeba.org

4. FFFFFKJDSKFJSNBKDJFNB SUSTEXNET is one of the 39 projects funded under the last call for proposals. This is a cross-border cooperation (CBC) multilateral initiative, funded by the EU under the European Neighbourhood Partnership Instrument (ENPI). SUSTEXNET- ENPI CBC MED

5. FFFFFKJDSKFJSNBKDJFNB ENPI CBC MED SUSTEXNET

6. FFFFFKJDSKFJSNBKDJFNB SUSTEXNET project part of the ENPI CBC Mediterranean Sea Basin Programme. This is a cross-border cooperation (CBC) multilateral initiative, funded by the EU under the European Neighbourhood Partnership Instrument (ENPI). INSERIREI MISURA 1.2 E IMPORTO ENPI CBC MED - EVALUATION PROCESS

7. SUSTEXNET - GOAL With a duration of 2 years, SUSTEXNET will perform a detailed analysis of the current weaknesses of textile & clothing sector on both shores of the Mediterranean, establishing synergies among concerned actors to minimise the industry’s environmental impact and to maximise its quality and productivity.

8. SUSTEXNET - RESULTS EXPECTED • Reduction of environmental impact • Increased competitiveness • Efficient use of energetic/hydrological resources • Waste reduction and revalorisation • Specialisation of production • Product and process innovation • Mobilisation of relevant stakeholders • Higher user awareness

9. FFFFFKJDSKFJSNBKDJFNB SUSTEXNET - OUTCOMES • Country synopsis of the textile & apparel ecosystems & clusters • Engineering of a diagnostic tool • Creation of a GUIDE TO BEST PRACTICES • 16 DEMONSTRATIVE INTERVENTIONS in textile companies • 4 TRAINING sessions • Creation of an online tool with guidelines to reduce environmental impact

10. FFFFFKJDSKFJSNBKDJFNB • HOW DO WE ACHIEVE THE GOAL • Multi level approach - the sector approach is abandoned and new concepts are introduced: industry ecosystem; cluster; key player. • Make it happen change - 16 pilot interventions. • Integrated approach - it covers innovation & creativity, environmental and economic aspects. SUSTEXNET – MAKING A DIFFERENCE

11. SUSTEXNET - METHODOLOGY FFFFFKJDSKFJSNBKDJFNB To understand the current form of the textile & clothing industry, anticipate changes and devise the right policies, we will: Analyse the technical and economic linkages along the global value chain Describe the concrete shape of the industry at the territorial level Identify and understand the nature of the major actors involved in the industry.

12. FFFFFKJDSKFJSNBKDJFNB METHODOLOGY (1) ECOSYSTEM Globalisation is breaking boundaries among industries and among nations and the traditional concept of “industrial sector” and “subsectors”, used so far for describing the industry, is now overcome. According to James F. Moore, instead of being rigidly grouped around a specific business or branch of manufacturing (spinning, weaving,…), ecosystems draw together mutually supportive companies from multiple industries that collectively seek to create differentiated offerings and capture value they could not reach alone. *Cross-industry ecosystems Growth outside the box, by Cedric Vatier in “Outlook _The journal of high-performance business” No. 1, 2013

13. METHODOLOGY (2) CLUSTER • The ecosystem has both a global and a territorial dimension. When we have a geographic agglomeration of companies, suppliers, service providers, and associated institutions in a particular field, linked by externalities and complementarities we use the “cluster” concept. • This is particularly useful for: • Reflecting territorial and national specificities • Designing tailored regional policies.

14. FFFFFKJDSKFJSNBKDJFNB METHODOLOGY (3) KEY PLAYERS • Ecosystems and clusters are influenced, shaped and leaded by recognizable major key players. Ex.: Global Companies which use advanced platforms and combine Design and Branding services with ICT & Logistics. • In order to have a clear vision of the ecosystem we must: • identify major key players • map their production process from the very beginning (raw materials) till the final market

15. FFFFFKJDSKFJSNBKDJFNB TEXTILE &APPAREL ECOSYSTEM CHEMICALS RAWMATERIALS E & R&D EQUIPMENTS LOGISTICS DESIGN &BRANDING ENERGY TEXTILE PACKAGING ICT SPINNING WEAVING PRINTING WOVEN Outsourcing Vertical integration Horizontal integration Subcontracting DYEING & FINISHING P.O.P Point-of-Purchase APPAREL / CLOTHES

16. Thank you ARTES artes@artes-research.com