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Webinar

Monetizing Mobiles. Webinar. Panellists. Ben Custalow Lead Technician/Partner Par3/IT. Cees Quirijns CEO and Co-founder of FirmTel. Panellists. Dan Shapero Chairman of Techvoice, and founder of ClickCloud IT Industry Executive and Activist. Chris Martin GFI MAX. Agenda.

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Webinar

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Presentation Transcript

  1. Monetizing Mobiles Webinar

  2. Panellists Ben Custalow Lead Technician/Partner Par3/IT Cees Quirijns CEO and Co-founder of FirmTel

  3. Panellists Dan Shapero Chairman of Techvoice, and founder of ClickCloud IT Industry Executive and Activist Chris Martin GFI MAX

  4. Agenda • SC: Housekeeping • Introductions: • Cees Quirijns – FirmTel • Ben Custalow - Par3/IT • Dan Shapero – ClikCloud • Chris Martin – GFI MAX • CM: Mobile Opportunity – GFI MAX Research • Panel Q&A (5 Questions) • Audience: Q & A • CM: GFI MAX Plan for Mobile Device Management • SC: Contact Details • Total (60 mins)

  5. Market Backdrop - Mobile Growth versus Desktop Growth Source: IDC

  6. Market Backdrop - Consumerization of IT More and more, users tell you ….. the way they want to work…

  7. Survey in Apr 2013 of MSP’s using GFI MAXfocusing on Mobile Devices … the opportunity for MSPs

  8. MSP’s Monetizing Mobile

  9. MSP’s Monetizing Mobile (Consolidated)

  10. MSP’s Monetizing Mobile (Lifecycle + Consolidated)

  11. Current Device OS’s

  12. Future Device OS’s

  13. Whose Devices?

  14. Mobile tasks MSP’s need help with

  15. Pricing for MDM Service (To the End Customer)

  16. Conclusions Challenge • Mobile growing FAST & desktops shipments stagnant. • Users ARE telling MSPs the way they want to work and will expect to bring their own devices (BYOD) • MSPs will be working as much with employee owned devices (BYOD) as business owned devices (security will be a challenge) Opportunity • MSPs …. Can make money enabling and securing something customers want (and that’s a “strong” want) • AND, there may well be other services MSPs can provide around Mobile lifecycle, eg: Airtime, Handsets, Insurance, Disposal, etc. (a recurring/reseller revenue opportunity) More Information • GFI MAX Mobile Device Management (& Enablement) – Mid Year 2013 • More Information - Email: Chris.Martin@GFI.COM

  17. So …

  18. Question 1 • What’s ‘the word on the street’ regarding mobiles? • Does it match our research? • Are end customers asking for mobile help? • What are end customers asking for and why? • Are MSP’s missing an opportunity here? • Are MSP’s not monetizing? • Order of discussion: Ben, Dan, Cees

  19. Questions 2 • On packaging and pricing a service? • Do you think customers are willing to pay a monthly fee to manage mobiles given its not like supporting a server or a workstation? • What sort of price point would end customers go for? • Order of Discussion: Dan, Ben, Cees

  20. Question 3 • What’s are biggest issues the end customer want to solve? • Security of their data? • Access to company information on wide range of devices? • Access to company systems on wide range of devices? • To connect their shiny toys? • What’s the real customer need here • What’s the best way to strike up a conversation regarding these issues? • Order of discussion: Dan, Cees, Ben

  21. Question 4 • Other opportunities around mobile, beyond support? • We can see from research that most MSP’s aren’t thinking beyond connection and support • Are these other opportunities around mobiles that we’re not monetizing? • Handset/SIM sales? • Airtime packages (best for them)? • ‘Securitizing’ line of business applications, eg: via Citrix, TS • Re-allocation? • Disposal? • Order of Discussion: Cees, Ben, Dan

  22. Question 5 • So, this is now, what's this going to look like in 3 years time? • Where is the day to day work going to occur? • Will more content creation work be possible on mobile devices? • How will the mobile rush affect MSP’s • What will an MSP’s workload look like in 3 years time? • Order of Discussion: Cees, Dan, Ben

  23. Contact Information • GFI MAX: • Chris Martin (chris.martin@gfi.com) • On LinkedIn • Skype: bigchrismartin • Firmtel • Cees Quirijns (cees@firmtel.com) • Par3/IT • Ben Custalow (BCustalow@par3it.com) • Dan Shapero’s / Over

  24. Pay-as-you-go Digital Marketing Service • Custom Tailored Website • Bi-Monthly Blog Content • Monthly Newsletter • Pay-per-click Ad Management • Hosting & Web Analytics Included Attendee Offer: Free Consultation Email: info@ ClikCloud.com Subject:”Consultation” “As an MSP, it is awesome to have an expert in the field looking at our pay-per-click conversions, SEO and all aspects of this key marketing component." Fernando Eizaguirre President, Seattle based ITMOX For More Info visit: ClikCloud.com/GFI

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