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casting and communicating vision. Creating Buy-in for the Next Big Thing. ?. vision. pave a long road of inspiration…before information. what is your next big thing?. Building project? Multi-site? ABF to small groups? New service time? New service style? New ministry? Others?.
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casting and communicating vision Creating Buy-in for the Next Big Thing
? vision pave a long road of inspiration…before information
what is your next big thing? • Building project? • Multi-site? • ABF to small groups? • New service time? • New service style? • New ministry? • Others?
what we tend to do • Rousing “vision sunday” sermon • Announce initiatives • Charge to get on board • And we’re surprised when it doesn’t work?
culprits of ineffective roll-out “Never forget that you are months or years ahead of your congregation in the awareness, understanding and appreciation for your project.” -Evan McBroom Time ________ Familiarity ________
what’s required? • Select a communication leader – a planner • Slow down - map out a communication plan • An intentional build-up of inspiration and information • Result = people so “get” the vision – they see it too and are ready to help make it happen
start with a vision metaphor • clear rallying visual • cuts through clutter • bigger than a “series” • uniquely captures the essence of your vision
develop a plan • Relational – vision is about people • Real – stories of real life change • Robust – pull out all the stops
good shepherd lutheran church Naperville, Illinois
TCI & Strategic Planning Communication Plan Building Expansion & Enhancements
leaders’ concern “The last time we did a building project the needs were obvious to everyone in the church. This time the need is not as apparent. We’re concerned people won’t ‘get it’ and won’t get behind the project.”
good shepherd vision To reach and transform spiritually distracted families in our local community so they come to know and love God.
phases of communication • cast vision – 5 months • strategic objectives – 3 months • generosity – 3 months
communication plan week by week message by message tactic by tactic
lessons down & create a plan • slow _____________________________ • remember _________________________ • give people time to _______, ______ to, and ________ the vision • plan in ________ and stay at it over time • choose a communication ________ to develop your ______ where your people are discover adjust embrace phases leader plan
questions? web: fishhook.us blog: evanmcbroom.com twitter: evanmcbroom email: evan@fishhook.us