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Marketing Services Panel Supplier Forum

Marketing Services Panel Supplier Forum. A year in review – 20 January 2011. Agenda. Welcome Background Data Expectations and obligations Panel refresh Close. Welcome. Marketing Services Panel Supplier Forum 20 January 2011 Treasury Theatre, Melbourne. Background.

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Marketing Services Panel Supplier Forum

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  1. Marketing Services Panel Supplier Forum A year in review – 20 January 2011

  2. Agenda • Welcome • Background • Data • Expectations and obligations • Panel refresh • Close

  3. Welcome • Marketing Services Panel Supplier Forum • 20 January 2011 • Treasury Theatre, Melbourne

  4. Background • Panel contracts commenced on 16 December 2009 • 78 agencies, providing Advertising and Communications services • 42 Advertising, 30 Communications, 6 both • Marketing Online • First full year of operation • First refresh process commenced • Change of government

  5. Data – Spend by category Total engagements: 206 Average spend per engagement: $23 404 Advertising engagements: 119 Average spend: $25 173 Communications eng.: 67 Average spend: $22 875 Advertising & Comms: 20 Average spend: $14 656

  6. Supplier Scorecard Average scores for 30 agencies which have completed projects under the MSP

  7. Spend by Agency Employees • Completed engagements by agency employees: • 0 to 5: 7 • 6 to 10: 127 • 11 to 20: 58 • Greater than 20: 11 • N/A: 7

  8. Suppliers engaged • 45 of the 78 agencies on the panel have commenced at least one engagement (58 per cent) • 30 agencies have completed one or more engagements • Advertising: 19 of 42 have commenced an engagement (45 per cent) • Communications: 21 of 30 (70 per cent) • Adv. and Comms: 5 of 6 (83 per cent) • 11 agencies have completed five or more engagements • Most engagements by a single agency: 71 • Largest completed engagement: $700 000

  9. Top ten agencies – All categories Top ten spend from completed engagements, by agency

  10. Top ten agencies - Advertising Top ten spend from completed engagements, by agency

  11. Top 10 agencies - Communications Top ten spend from completed engagements, by agency

  12. Completed engagements by department

  13. Spend by department – completed engagements

  14. Expectations and obligations • Marketing Online • Update agency details • Email copies of updated insurance certificates on renewal • Record all RFS / RFQs (even unsuccessful) • Complete self-assessments for all completed engagements • Quarterly reports – all should be submitted • Approaching departments • Maintain relationships with departmental contacts • Request for services process

  15. Panel Refresh • Assessment of compliance with KPIs will be conducted after the first 18 months of panel operation • KPIs for this contract: • Quarterly reports completed in Marketing Online • Assessment scores for engagements to be 3 or greater • Satisfaction from users of panel

  16. Panel Refresh - continued • Removal from panel • Failure/refusal to provide quotations over 18 month period • No RFS received/recorded in Marketing Online • If removed, unable to be reinstated for at least 12 months • Department recommendations • Refresh up to every six months • Process

  17. Close • Thank you all for coming, keep up the good work! • Any queries, please contact: • Jarrad Day • Jarrad.day@dtf.vic.gov.au • (03) 8683 2779

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