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Social Applications: The Mobile Imperative

Shoshana Loeb, PhD Executive Director Applied Research T +1.732.699.6429 M +1.215.620.8380 shoshi@research.telcordia.com. Telcordia Technologies, Inc. RRC-1A361 One Telcordia Drive Piscataway, NJ 08854 USA. Social Applications: The Mobile Imperative. Panel Discussion

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Social Applications: The Mobile Imperative

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  1. Shoshana Loeb, PhD Executive Director Applied Research T +1.732.699.6429 M +1.215.620.8380 shoshi@research.telcordia.com Telcordia Technologies, Inc. RRC-1A361 One Telcordia Drive Piscataway, NJ 08854 USA Social Applications: The Mobile Imperative Panel Discussion September 1st , 2009

  2. Mobile Social Network • Adds • location • sensors • Enables • richer communication • May give rise to issues around • mobile device choices • end-to-end business model • privacy

  3. Social Networking Example • Facebook or twitter-like application indicating “friends” that are “nearby” — e.g., within a cell • offers personalized notification zone • leverages address book(s) • filters availability by calendar(s) • can use location server and presence server

  4. Three Questions • Mobile device: one smart mobile device or many specialized devices? • End-to-end ecosystem: who will provide what functionality to mobile device users? • User experience: how can users protect their information? or do users know what opting-in implies?

  5. Mobile Device Choices • How specialized? • general purpose • app specific • How expensive? • monthly plan • pre –paid • pay for application • Relationship with mobile carriers • social network on the go?

  6. End-to-End MVNO Services Ecosystem MVNO MVNE Brand & Marketing Service Offer Development Analytics Customer Care Mobile Devices Management Services PlatformApplication Servers Back Office (including billing) Access Negotiation Voice and Data Capabilities ? MNO • Voice & Data Capacity

  7. Comments on Business Boundaries • Wireless network carriers • own device information • can facilitate obtaining location information • If the application is provided by a third party, members of the mobile social network do not need to use the same wireless network carrier • The role of Wi-Fi and Bluetooth based communication

  8. Privacy • Users do not fully grasp implications of opt-ins in mobile social application scenarios • Maintaining relationships between the various information sources and the applications that use them can be complex

  9. Opt-in and Privacy • Example: what infrastructure support is needed in order to provide users with “early warning” that they are about to be seen? • Who is in the best position to provide such functionality?

  10. How Can Advanced Services be Enabled While Addressing Privacy Concerns (M)ASPs: (Mobile)ApplicationServiceProviders … Location-BasedAdvertising SocialNetworking HealthcareApps FinancialApps ConciergeServices AccessControlLayer Authentication & Authorization InformationLayer … Medical Records Financial Data Wireless Network Info — location, equipment IDs Real-Estate Information • Personal Info • contacts • calendar

  11. Concluding Remarks • Technology as well as business models are evolving • User-experience and cost considerations will determine the fate of special purpose mobile devices • Privacy will become harder to protect and manage

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