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Inspireco Training How to become a Ecotourism Destination

Inspireco Training How to become a Ecotourism Destination. Herbert Hamele/ ECOTRANS Egirdir , 10-13 June 2014. Theme 1: How to become a Ecotourism Destination Objectives of the training.

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Inspireco Training How to become a Ecotourism Destination

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  1. Inspireco TrainingHowtobecome a Ecotourism Destination Herbert Hamele/ ECOTRANS Egirdir, 10-13 June 2014

  2. Theme 1: How to become a Ecotourism Destination Objectives of the training • The international standards for sustainable destinations form the base for becoming a "Green Destination" through • involving many stakeholders, • assessing the sustainability level, • developing and realizing an action plan for research, • innovation, marketing and monitoring. • The training will help to understand the global context and opportunities and to use the European tourism indicators for sustainable destination

  3. 8 steps & tools for becoming a Ecotourism Destination(DestiNet Partner Programme) Join appropriate networks Learn about your topic of interest Monitor your progress & benchmark your destination Get training to make your destination greener Promote and market your destination Assess your Sustainability Profile Map your green strengths, initiatives & offer Work together & get advice

  4. 1 Learn about your topic of interest Tool/Material: Destinations Knowledge Base, EEN Knowledge Base Topic: Ecotourism Example: Ecotourism Destination (2nd EETC Declaration) Questions: Whichtopicsare of mostinteresttoyou? Are therequirements on „Ecotourism destination“ ok?

  5. Declaration of The 2nd European Ecotourism Conference • We agree with the following ecotourism destination • conceptEcotourism destinations in Europe should have: • A protected area associated with the destination; • A critical mass of local ecotourism businesses; • A sustainability plan under implementation, in developing ecotourism; • Nature and local culture as the main ingredients in product development and marketing; • Active participation of local communities based on shared values, empowered through education and awareness raising.

  6. 2 Get training to make your destination greener Tool/Material: INSPIRECO training& coaching Topic: Ecotourism: tools for assessingthesustainabilitylevel Example: ISPARTA multistakeholdergroup Question: Whichstakeholdersparticipate at thistraining?

  7. 3 Assess your Sustainability Profile Tool/Material: GSTC for destinations, ETIS, EETLS Topic: Destination & Business Management Example: Quality Cost/GSTR – Sustainability Profile Questions: Howfararethecriteria/indicatorsapplicableto ISPARTA? Whatisthe ISPARTA sustainabilityprofile?

  8. The European tourism indicator system - Toolkit for sustainable destinations The European tourism indicator system is specifically intended for tourism destinations. It is designed as a locally owned and led process for monitoring, managing, and enhancing the sustainability of a tourism destination. It has been developed as a result of lessons learned from previously existing indicator system initiatives and fine-tuned as a result of feedback collected from field testing, in a number of different destinations in Europe. The system is made up of a set of Indicators, a toolkit, and a dataset. It is drawn up as an instrument that any destination can pick up and implement without any specific training. It can be a useful way to track destination performance and make better management decisions, as well as influence adequate policies. The present system has a structure of 27 core and 40 optional indicators. These can be used on a voluntary basis, together or integrated into existing destination monitoring systems. The system is flexible. It can be expanded or contracted to meet the needs of the destination, the interest of local stakeholders, and the specific sustainability issues that the destination faces. The basic principle of the indicator system is that destination responsibility, ownership, and decision-making is shared. Engaging a group to come together and work together to collect and report information is a powerful way to undertake effective destination management

  9. European Tourism Indicators for Sustainable Destinations Assessment sheet for workgroups Draftworksteps: fillout thetable (estimate, interviews) Makepictures of relevant sites identifygaps of information comeupwithideashowtofillthegaps Report yourresults

  10. 4 Work together & get advice Tool/Material: ETIS Topic: Destination Management Example: ISPARTA workshop in May, founding of the ISPARTA ecotourismcommittee Questions: Whichroleshallthe ISPARTA committehave? Howtocontinuethisprocess?

  11. ETIS implementationsteps from AwarenessRaisingtoContinuousImprovement

  12. 5 Map your green strengths, initiatives & offer Tool/Material: Green Destination checklist for mapping Topic: Sustainable Tourism CertificationandAwarding Example: VISTAS, Destination „Werfenweng“/Austria Questions: Which „green“ strengths, initiatives & offerarealready in ISPARTA? Whichcertificates/awardsareavailable?

  13. DestiNet Innovation Group • EUCC - Quality Coast • EDEN Association • Alpine Pearls • Ecotrans Three decades of sustainable tourism training, development & networking in Europe ITB 2014: Vision for Innovation in Sustainable Tourism Awards (VISTAS!) Cascais /PT Kuldiga /EE Durbuy/BE Gozo/MT Lagos/PT Werfenweng/AT

  14. 6 Promote and market your destination Tool/Material: Travel Green Europe marketingpackage Topic: Marketing Example: Destination „Werfenweng“/Austria Questions: Is such a marketingpackage of interestto ISPARTA? Whichmarketingchannelsis ISPARTA using?

  15. 7 Monitor your progress & benchmark your destination Tool/Material: GSTR for Destinations Topic: Monitoring/Benchmarking Example: Destination „Werfenweng“/Austria Questions: Isthis of interestto ISPARTA? Are theremonitoringprocesses in ISPARTA?

  16. Global Sustainable Tourism Review (GSTR) • Compares the qualityandsustainability performance of 1000 destinations • Monitors improvements in sustainability, over time. • EncouragesDMOs, DMCstoimprovetheir performance. • Presents sustainability indicators that are relevant totourists. • Helps holiday makers in selecting destinations and • accommodations.

  17. Global Sustainable Tourism Review (GSTR) A new monitoring system of destinations: Sustainabilityandquality as percievedbyvisitors

  18. The GSTR is used by various booking websites, e.g. BookDifferent.com

  19. Use of GSTR data in BookDifferent.com

  20. 8 Join appropriate networks Tool/Material: EEN Knowledge Base Isparta/Turkey, EEN on Ning Topic: Networking Example: EEN Germany Questions: How can theparticipantscontributetothe ISPARTA/ TURKEY knowledgebase? Howtoorganisethis?

  21. INSPIRECO - Ecotourism Potential Isparta Workshop 21-22 May 2014 in Egirdir/Isparta - Herbert Hamele/Ecotrans

  22. Making Isparta a Ecotourism Destination Join appropriate networks Learn about your topic of interest Monitor your progress & benchmark your destination Get training to make your destination greener Promote and market your destination Assess your Sustainability Profile Map your green strengths, initiatives & offer Work together & get advice

  23. Making Isparta a Ecotourism Destination Join appropriate networks Learn about your topic of interest Monitor your progress & benchmark your destination Get training to make your destination greener Promote and market your destination Assess your Sustainability Profile Map your green strengths, initiatives & offer Work together & get advice

  24. Teşekkürler!

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