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MEDDIC Sales process -Ankit Brahmbhatt

MEDDIC Sales process -Ankit Brahmbhatt. MEDDIC. M = Metric E = Economy Buyer D = Decision Criteria D = Decision Process I = Identified Pain C = Champion. Metric.

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MEDDIC Sales process -Ankit Brahmbhatt

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  1. MEDDIC Sales process -Ankit Brahmbhatt

  2. MEDDIC • M = Metric • E = Economy Buyer • D = Decision Criteria • D = Decision Process • I = Identified Pain • C = Champion

  3. Metric • Metric means being able to have both relevant success of a similar nature from completed existing client projects that match the campaign in question, and knowing what benefits we’ll bring to the prospect’s specific table, all presented - and this is the crucial point – in hard-hitting, stark, financial terms. • It also applied on what drivers will be contributing in potential revenue generation, productivity & quality. • Deciding go to market strategy

  4. Economic Buyer • Economic buyer indicates who will sign the contract • It also stands as who owns the budget & authorized of final say, how money will be spent.

  5. Decision criteria • It indicates Technical and commercial criteria. • Prospect’s priority and our position versus competition?

  6. Decision Process • steps will be followed to select a solution • The Sequence of Events

  7. Identify Pain • What “Pains” will be eliminated with the solution? • What is the individual or group objective? Are their serious consequences if not achieved?

  8. Champion • Who is the Individual who has a personal win associated with the success of FAST? • Champion provides easy access to MEDDI.

  9. MEDDIC Cycle

  10. Thank you Prepared by - Ankit Brahmbhatt

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