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The Evolution of Comcast Spotlight: TV Advertising and Audience Shifts

Comcast Spotlight has undergone a constant evolution, demonstrating that TV remains a dominant force in building brand recognition across all age groups. Despite the rise of digital platforms, cable continues to outperform broadcast in total national and local TV advertising. Key political demographics have seen an audience shift to ad-supported cable, allowing for unique targeting opportunities. Comcast Spotlight's reach in major African American and Hispanic DMAs empowers advertisers to effectively connect with diverse audiences. Embrace the changing landscape for impactful advertising.

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The Evolution of Comcast Spotlight: TV Advertising and Audience Shifts

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Presentation Transcript

  1. Déjà Vu?

  2. Comcast Spotlight: Constant Evolution

  3. Comcast Spotlight: Constant Evolution

  4. Comcast Platforms

  5. Regardless of Age Group, TV Still Rulesin Building Name Recognition

  6. Cable Continues toOutperform Broadcast Ad-Supported Cable Total National & Local Broadcast TV** -36% +27% 99/00 00/01 01/02 02/03 03/04 04/05 05/06 06/07 07/08 08/09 Source: Cable television Advertising Bureau, 4Q-3Q season, 06/07. Shares based on sum of all sources (not HUT) **Includes ABC/CBS/NBC/FOX/WB/UPN/PAX affiliates and local indies.

  7. Audience Shift to Ad-SupportedCable in Key Political TV Target

  8. Demographic

  9. Unique Targeting Opportunities

  10. Comcast Spotlight is in 20 of theTop 40 African American DMA’s

  11. Comcast Spotlight Covers More ThanHalf of The Top 15 Hispanic DMA’s

  12. Cost Per Vote

  13. Comcast.net

  14. Who is using Comcast.net?

  15. Comcast.net Advertising Opportunities

  16. My Government On Demand

  17. My Government On Demand

  18. My Government On Demand

  19. Video On Demand User Profile

  20. Putting It All Together For Advertisers

  21. The Change Has Occurred!

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