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Business of games

Business of games. 15 January 2014. How can you make money in games?. possibilities. Game add-ons (in game /out ) power ups experience boosts health points aesthetic enhancements in-game currency DLC (downloadable content) maps guns expansion packs players. Donations

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Business of games

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  1. Business of games 15 January 2014

  2. How can you make money in games?

  3. possibilities • Game add-ons (in game /out) • power ups • experience boosts • health points • aesthetic enhancements • in-game currency • DLC (downloadable content) • maps • guns • expansion packs • players • Donations • Subscriptions • Selling the game • to players • to companies • Advertising • in game • between play • and then non-ad versions for $ • Selling related merchandise

  4. What makes a good… Game? Business? Brand Quality Signature product Customer focus Support Sustainable • Engaging • Different • Challenging • Fun • (Replayable) • Rewarding Crossovers?

  5. Two Worlds • Game as Product • Game as Tool

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