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MacCharger

MacCharger. Patrick Gormley , Justin Lebans , Jeff Taylor, Liam McDonald. Agenda. Introduction- Liam Macro Enviroment - Jeff Target Market- Jeff Market strategy (Product)- Patrick Market Strategy (Price) Justin Market Strategy (Promotion)- Justin Market Strategy (Place)- Patrick

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MacCharger

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  1. MacCharger Patrick Gormley, Justin Lebans, Jeff Taylor, Liam McDonald

  2. Agenda • Introduction- Liam • Macro Enviroment- Jeff • Target Market- Jeff • Market strategy (Product)- Patrick • Market Strategy (Price) Justin • Market Strategy (Promotion)- Justin • Market Strategy (Place)- Patrick • Conclusions- Liam

  3. Market Strategy • Apple is the leading technology company in the world • Market strategy is to be constantly coming out with life altering technology products • Started in 2001 with the iPod mini, then again in 2007 changing the technology world with the very first touch screen phone the iPhone • Apples also concerned with keeping the customers happy by creating customer loyalty

  4. Product • Wireless MacBook Charger • Reduces the pain and frustration that comes with cords and wires • The MacCharger is made up of two components. • The first component is called the ‘wall plug’. • The second component is called the ‘laptop adapter • Ranges up to 50 feet

  5. Place • Technology based retail stores • Apple Store • Apple.com/Apple.ca  Free Shipping

  6. http://cellphoneforums.net/apple-iphone/t308743-apple-iphone-first-touch-screen-phone.htmlhttp://cellphoneforums.net/apple-iphone/t308743-apple-iphone-first-touch-screen-phone.html • www.Apple.ca

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