1 / 18

App Store Optimization - 3 Effective Ways to Do It

Blog Link: http://www.seo-service-provider.org/blog/mobile-app-optimization/app-store-optimization-3-effective-ways-to-do-it/<br><br>Competitive research, Localize your app & Keyword and App analytics are the 3 effective ways to optimize your app in app store. Start app store optimization now!

jewelraz
Télécharger la présentation

App Store Optimization - 3 Effective Ways to Do It

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. App Store Optimization: Three Effective Ways To Do It www.seo-service-provider.org

  2. Your App Have to be Top 200 Nelson reported that “over 70% of the total usage comes from the top 200 apps”. This means to become successful, your app needs to reach in the top 200.

  3. App Store Optimization: 3 Effective Ways to Do It

  4. 1. Competitive Research An in-depth competitive research provides you additional information like what features would help you to enhance your app, successful marketing strategies and how you can stand out amongst your competitors.

  5. There are Six Key Pointers • App downloads • Price by Region • Ranking by Category & Region • Update Cycle • Reviews and Ratings • Description

  6. A. App downloads There is no defined procedure or software that could help you accurately track your competitors download, but with competitive research you can surely get a fair idea of the development.

  7. B. Price by Region Before you decide whether to opt for a paid app or no, run an analysis on your competitor’s decision. Support your decision by kind of features they offer and whether it’s free or paid app.

  8. C. Ranking by Category and Region While you try to analyze your competitor’s ranking, try to understand their marketing strategy and its result. Perhaps, you could get new ideas by this.

  9. D. Update Cycle Applications need constant updating. Try to understand the reason behind your competitor’s app updates and their aftereffects. This might guide when and what you need to update.

  10. E. Reviews and Ratings This comes without saying. Your competitor’s success or failure is important. Keeping tab of activities on reviews and ratings is the best way to observe the change.

  11. F. Description Description is integral part of App Store Optimization (ASO). Closely observe the changes your competitor is making in their description and keywords they’re adding or removing from there.

  12. 2. Localize Your App and Keyword Consider These Points • Description and Title • Keywords • Don’t use auto-translators

  13. a. Description and Title This is relatively easy since a simple translation can give satisfactory results. However, be creative and add impressive local words.

  14. b. Keywords Good keyword has high volume with low competition. Look for similar keywords in regional languages. There are tools to assist you on this.

  15. c. Don’t Use Auto-Translators Auto-translators will never provide you desired result. Rather, hire an expert who can help you meet your requirement since meaning of words change with region.

  16. 3. App Analytics App analytics provide you number of downloads, user behavior and number of active users.

  17. Similar to Search Engine Optimization, App Store Optimization can help you escalate your presence on app stores. These are few successful ways to improve your app store search results. Incorporate them and see the result yourself.

  18. !!Thank You!! To find more Tutorials on SEO, SMM, SMO, Wordpress Please Visit www.seo-service-provider.org

More Related