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#LocWorld39

Indian Languages Market: The Complex Script. Senthil Nathan, Langscape. #LocWorld39. India = China? India = Europe? India = ASEAN?. #LocWorld39. Indian Economy is Multilingual. #LocWorld39. How Complex?. • Monolingual vs Multilingual vs Polyglot • English vs Hindi vs State Languages

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#LocWorld39

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  1. Indian Languages Market: The Complex Script Senthil Nathan, Langscape #LocWorld39

  2. India = China? India = Europe? India = ASEAN? #LocWorld39

  3. Indian Economy is Multilingual #LocWorld39

  4. How Complex? • Monolingual vs Multilingual vs Polyglot • English vs Hindi vs State Languages • North vs South vs East vs West • B2B Languages vs B2C Languages • Elite vs Mass • Urban vs Rural • Office vs Home • Formal vs Informal • Government vs Private #LocWorld39

  5. Major Languages • Hindi (Devanagari) – Indo-Aryan • Bengali (Bengali) – Indo-Aryan • Marathi (Devanagari) – Indo-Aryan • Gujarati (Gujarati) – Indo-Aryan • Punjabi (Gurmukhi) – Indo-Aryan • Odia (Odia) – Indo-Aryan • Assamese (Assamese/Bengali) – Indo-Aryan • Tamil (Tamil) - Dravidian • Telugu (Telugu) - Dravidian • Kannada (Kannada) – Dravidian • Malayalam (Malayalam) - Dravidian #LocWorld39

  6. Not provinces, but ‘the linguistic states’ #LocWorld39

  7. Some are transnational too… • Hindi: northern/central India and Pakistan, with Urdu. • Urdu and Hindi are almost same; differed politically and register-wise. • Tamil: Tamil Nadu and Puducherry (India), Sri Lanka, Singapore and Malaysia • Bengali: Bengal and Tripura (India) and Bangladesh • Punjabi: India and Pakistan • Nepali: Nepal and India #LocWorld39

  8. English • Urban • Elite • South and West (than North and East) • Corporate B2B • But English isn’t everything. • India isn’t Australia or Singapore. • Indian English? • Hinglish, Tamlish, Mallish, Benglish… #LocWorld39

  9. Hindi • One of the two official languages of India • Population: 322 (L1) + 270 (L2) M in total • Next big language market globally • The language of Bollywood: entertainment and culture • Union Government’s Policy • Demographical growth in favor Hindi speakers #LocWorld39

  10. Tamil Official Language of Tamil Nadu / Puducherry 74 M Transnational: India, Sri Lanka, Singapore and Malaysia. Global Diaspora loving Tamil content: US, Canada, the Gulf and Europe. State Government’s Policy IT revolution starts from TN. Tamil Nadu: $230B Market Human and Social Indicators: Like Europe. Balance in growth and aspirational economy. Classical, cultural and global. • • • • • • • • • • #LocWorld39

  11. Hindi and Tamil: The Size is NOT the only metric. Demography is… #LocWorld39 Courtesy: The Economic Times. March 11, 2018

  12. Emergence of the Indian Languages Market Coincides with Mobile / E-commerce Revolution #LocWorld39

  13. #LocWorld39

  14. The perception started to change after 2017 KPMG- Google Report! Finally the Indian languages arrived on the global languages market map… #LocWorld39

  15. Some takeaways from KPMG-Google Report #LocWorld39

  16. 42M > 234 M 234M vs 175M 18% vs 3% 9/10 #LocWorld39 Courtesy: Indian Languages: Defining India’s Internet: A study by KPMG in India and Google 2017

  17. #LocWorld39 Courtesy: Indian Languages: Defining India’s Internet: A study by KPMG in India and Google 2017

  18. #LocWorld39 Courtesy: Indian Languages: Defining India’s Internet: A study by KPMG in India and Google 2017

  19. #LocWorld39 Courtesy: Indian Languages: Defining India’s Internet: A study by KPMG in India and Google 2017

  20. #LocWorld39

  21. #LocWorld39 Courtesy: Indian Languages: Defining India’s Internet: A study by KPMG in India and Google 2017

  22. #LocWorld39 Courtesy: Indian Languages: Defining India’s Internet: A study by KPMG in India and Google 2017

  23. Who are localizing into Indian languages in the past two decades? the who’s who of global tech giants… #LocWorld39

  24. Challenges • • • • • • • • • • • Complex Market Multiple Small Markets / Fractured. Language Service Providers are in a ‘cottage industry’. No standards, No training, No Certification.. The shortage of qualified translators and PMs. Not an attractive or recognized career. Payments / Pricing Lack of government policies Lack of local corporate support No credits and No VC. Though, the change is started to happen. #LocWorld39

  25. Opportunities The world's seventh-largest economy by GDP. The third-largest by PPP 6-7% average GDP growth annually for the past two decades. Since 2014 (except in 2017), India has been the world's fastest growing major economy, surpassing China. 40 pc of the population (475m) has internet connection, by 2018 (Second only to China) By 2021 India will generate $100 billion online retail revenue. The number of smartphone users in India would reach 490.9 million by 2022. MORE… • • • • • • • • #LocWorld39

  26. Think India, Think Multilingual. #LocWorld39

  27. #LocWorld39

  28. Your partner for Indian languages • translation • localization • Content development • Machine translation and more… • 20 years of expertise • Worked for almost all major global players • from India, Singapore and USA senthil.nathan@langscape,com http://www.langscape.com #LocWorld39

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