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Leads are lists of potential clients or customers who have expressed an interest in your type of product or service. Mortgage brokers and real estate agents often purchase these lists.
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If your new company totally depends on phone or in-person sales calls to generate income, a leads list can help make your life simpler. Leads are lists of potential clients or customers who have expressed an interest in your type of product or service. Manufacturers & suppliers often purchase these lists. These lists are valuable because they reduce your need to go out and find your target customers. Step 1: Browse the various leads list generation services available online. Determine how each service gets its leads. For instance, does the service gather contact information from visitors to a certain website or does it get data from credit bureaus? It is important to determine the information source so that you can evaluate whether or not the leads are valuable, current, and authentic. Check for a "Data Quality" or similarly named page on the service's website to find out more about its data collection methods. Step 2: Search each leads list generation service you're interested in buying from on the better business website. Check to see if it's had a history of complaints regarding the quality of leads offered. Step 3: Determine the prices for each service to assure it fits into your small business budget. Select a service or services based on your research and establish an account with the service.
Step 4: Decide what type of leads you want to purchase-emails, phone numbers, or addresses. The choice depends on your intended sales campaign. Step 5: Select the category of buy leads you need. You can choose leads for businesses or consumers. Narrow the list type down as much as possible by the service's defined criteria. For instance, you can select leads from a specific geographic area and income level, or base your choice on the recent activities or interests of the people listed. Step 6: Decide how many leads you want to purchase based on your budget and the number of conversions (sales) you're hoping to achieve. For instance, if you estimate that you'll achieve a one percent conversion rate from contacting the leads and want to sell your product or service to at least 100 customers, you'll need 10,000 leads. Keep in mind that a small list of highly targeted leads may produce a better sales rate than a large list of less targeted leads when making your final decision. Step 7: Pay for your leads list and download it from your online account or email. You'll receive a text, spreadsheet, or database file.
