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NIJAR

K-Swiss is back with NIJAR, a hip urban brand targeting youth and college students. Our SS14 line is rap-inspired, while FW14 draws from national leadership themes. We're launching with swag-bags filled with unreleased sneakers and gear, aiming for star-studded exposure through influencers like Pharrell, 2 Chainz, and Miley Cyrus. In collaboration with Foot Locker, we'll distribute our new sneaker collection while donating 5% of proceeds to help reduce student loan burdens for black youth through the Salle Mae College Fund.

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NIJAR

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  1. NIJAR The new K-Swiss

  2. WHO WE ARE • A DIFFERENCE YOU CAN FEEL IN YOUR “SOLE” • K-Swiss has re-launched it’s self into the new hip brand NIJAR. It received it’s name from the first initials of the new brand development team for the company. • Our target audience are urban youth and college students • The SS14 line will be rap inspired • The FW14 line will be nation leaders inspired

  3. Plan of Action

  4. JANUARY 1 Sending out SWAG-Bags containing our new, unreleased sneakers and NIJAR gear. The idea is to have celebrities be seen wearing are sneakers in tabloids and social media to create a buzz for a product. • Pharrell • 2 Chainz • Draya Michelle • JheneAiko • Justin Beiber • Miley Cyrus

  5. FEBRUARY 5 • We are partnering up with footlocker for a hundred sneaker shoe release. They are going to e mail and mail their loyal customers to promote are sneaker.

  6. February 15 Duel parties that will be live-streaming one another. One party is in LA and the other is in New York. This will be the first time we will show billboards to the public.

  7. March 30 Duel parties that will be live-streaming one another. One party is in Chicago and the other is in Atlanta. This will be the first time we will show billboards to the public.

  8. Shoe Release

  9. Proceeds NIJAR seeks to increase the college graduate rate of black youth. Thus, 5% of all revenue is donated to Salle Mae college fund to help pay back the loans of young scholars.

  10. http://www.youtube.com/watch?v=QrfL6LNzqA0 http://www.youtube.com/watch?v=TksS37Tht5w

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